5T principle of word of mouth marketing

Yesterday, I saw Andy Senovitz's book "Doing Word of Mouth". The booklet was very thin and expensive, but it was given a very clear word-of-mouth marketing analysis framework and steps through the English letters beginning with five T. Talkers, Top.......

Category differentiation is the marketing tool

I have always insisted on the view that the superior martial arts of product marketing is the differentiation of categories.

Everyone else is an apple, you have to be a pear, then there are more pears, you will make apple pears, in short, to break throug.......

Why use a letter of credit?

It is not difficult for us to imagine and understand that international trade is indeed a risky business. Bulk goods and money are exchanged internationally. The languages ​​of different countries are different, the laws are different, the miles ar.......