09 Fashion Gucci: Abandon Trends of Return to Old Values

Italian brands have to face the reality of economic recession. Frida Giannini, creative director of Gucci, said: “Italy has been affected. The recession cannot be ignored.” In the financial crisis, the thoughts of Gucci have undergone a radical change - big economy, money and classic old fashion. value.

With 7,000 employees, 250 stores and a turnover of 2.26 billion euros, it has always been made in the country. It is a name equivalent to creating a good time. Taking charge of such a luxury company is undoubtedly a challenge, even in good times. .

Giannini said blankly: "When I woke up in the morning, I heard the news that the end of the world was coming. Then I went to work and played with fur and crocodile. Sometimes I think I live on the moon."

Italian brands have to face the reality of economic recession. Giannini said: "Italy has indeed been affected. Can not ignore the existence of the recession." But there are still women on the market to buy Gucci expensive virtual products. There are also women willing to invest a lot of money into their handbags. Giannini estimates that the gray crocodile bag under her feet will probably sell for 15,000 to 20,000 euros. Now the hue and subtle changes are all. Therefore, Gucci's flagship store in Britain will not be selected for an All-Star lineup when it comes to relaunching its flagship store. When talking about the interior decoration of former Tom Ford, Giannini said: "It's too dark."). A Madonna and Cruz couple was invited to open a store in New York a year ago. This year's celebration will become a small-scale meal at the Saatchi Gallery. Both high-end fashion and contemporary art have entered a period of introspection, and in the face of many difficult problems, the two can be strongly combined.

Giannini has become accustomed to facing problems. When she jumped from the head of accessories to a creative director in 2005, she took on the mission of emergency. Ford dissociated with the new owner PPR, when Alessandra Facchinetti stepped in. Gucci is already in the eyes of people in crisis, although this crisis and what happened once could not be compared – Gucci's meeting once almost killed people.

Giannini is a designer with a touch of gold. Since then, the company's sales have been trending upwards, although fashion commentators have been less impressed with her work.