Antarctic people call UNIQLO to push "NGTT" business model

In 2012, the Antarctic people are following the positioning of the “Private Label Retail Stores” and plans to build 60 “all-in-one” and “Korean Antarctic Knitting Living Halls” around major mainstream communities in Shanghai. For sweaters and functional knitted products, customers can purchase quality, good service, and low price for the whole family.

The Antarctic company plans to build 1,000 "Antarctic people's knit living halls" within three years, with a total business area of ​​more than 200,000 square meters, and formally replacing or even replacing Japanese "Uniquku."

After long-term tracking and investigation of GAP, ZARA, H&M, Uniqlo, and other European and American popular brands, the Antarctic people proposed a new commercial model of “NGTT” based on the company’s own situation and the current status of the entire industry.

The so-called “NGTT” (short for Antarctic Community) is actually a brand-centered platform: it is built by an Antarctic company, and it is centered on consumers, advocating the concept of “high-quality, affordable” brand, allowing suppliers, distributors and The trinity of the company is based on the fair and reasonable distribution of benefits, and achieves resource sharing, professional division of labor, corporate planning, and system winning.

From an economic point of view, it can also be understood as an unincorporated group, thus breaking through the traditional and small business model.

At the same time, Antarctic people decided to extend from a single warm product to all-season knitting products including home wear, swimwear, towels, vests, underwear, and socks.

Another development strategy of the Antarctic people comes from the online shopping platform. The mainstream e-commerce websites including Taobao, JD.com and Dangdang are selling seasons every day. In Taobao, the Antarctic people created a myth that sold 60 million yuan a day.