Wang Gui, Marketing Manager at Guangzhou Gui Xiu Garment Co., Ltd, believes that in the chain monopoly industry, the brand is a guarantee for a company with sustainable competitiveness. Brand building is a key factor that women's enterprises want to stay in the first tier for a long time. Market competition is ultimately the brand competition. As consumers become more and more rational, the continuous improvement of the level of consumption, brand awareness will also be more and more strong, the future market competition is bound to upgrade to brand competition. For the women's enterprises, only the fundamental shape of the brand, to create a strong brand power, the market can form the ultimate competitiveness. From low-level competition to brand competition, it is necessary from the current single price competition means to science and technology competition, quality competition, brand competition direction. Market competition is ultimately the brand competition. Therefore, the continuous creation of brand influence is the first priority women's business must adhere to. Excellent internal management mechanism to ensure that brands occupy a place in the dispute Enterprise competition is a long-term competition. It is far from enough for a company to have strong brand influence. Only enterprises with excellent internal governance and system mechanisms have sustained competitiveness. Yi Ni brand women Liu manager said that the current large enterprises and small business companies are standing on the same starting line competition, the strength of the pattern after 35 years is not the current size, but the company's core competitiveness, that is, the company's Brand building and corporate mechanisms. Such a good mechanism is a mechanism that can attract and retain qualified personnel and is a mechanism to ensure that talents can exert their advantages. Only a good combination of the two can maximize the competitiveness of enterprises to ensure that in the next few years in the market place. Corporate marketing strategy directly affects the brand's competitiveness For businesses, marketing includes both the marketing system and services. Although the Chinese women's clothing industry in China has developed very mature, but still use the traditional, backward marketing. After several sessions before the product finally reached the end customer hands. The drawbacks of this mode of operation are: the long circulation period of commodities, the price increases at various levels keep the prices of commodities high, and the profits at retail stores are small; the products are similar in character, lack of individuality, the prices are chaotic, and the market lacks standardized management and services. With the maturity of the women's market, vendors and consumers rational and industry profits tend to rationalize, this model will be completely changed in the market competition. China women's market competition will be the test of market competition in the brand, product, channel, terminal and other aspects of the systematic combat capability, only systematic marketing to win the market and benefits. Yi Ni brand women is a typical imitation, directly or indirectly affect the competitiveness of many brands of women's clothing Yi Ni brand women is an infinite charm of the fashion women's brand , the perfect blend of art and commerce, distribution endless charm of the source. From the film, music, painting and other arts to draw inspiration, inspire fashion trends, showing the women's self-confidence, self, sexy and unrestrained, wild charm, the heart of the temperament. Yi Ni brand women combined with thousands of styles from Italy, the incredible mix of classical and modern vivid blend together, giving a strong visual impact. In the design into a unique understanding of fashion, the trend of China's elements and the perfect combination of art, costumes gorgeous interpretation. In the design, Yi Ni brand women will represent the femininity of the spring colors and elements of life into the design style, through the color, fabric, pattern, craft, the superb line of clothing lines and body soft curves cleverly blend into One, let the product reflects the low-key luxury, fashionable special quality. Yi Ni brand women's apparel company's rapid development is based on institutionalization, standardization, information technology, modern enterprise management system and a group of high-quality professionals in the team and reached. According to Ni brand women In order to improve the overall competitiveness of enterprises, the company further implement the "talent, management, quality, culture, image, service," and other six major projects, Guangzhou boudoir Clothing Co., Ltd so that all staff towards "outstanding brand, create Outstanding talent "business goals and work together. Yi Ni brand women's joining advantages, let the benefit of customers complement each other, mutual benefit and win-win Yi Ni brand women's clothing was founded at the beginning, committed to the quality of products and brand women's development, from the selection of fabrics and accessories to the finished garment factory, strict supervision, in particular, choose the fabric adhere to the popular, comfortable texture, high-quality European, Imported fabrics, high-quality low-cost market demand, but also according to Ni brand women's clothing market purposes, so Yi Ni brand women's clothing in the constant adaptation to the market and create success; Yi Ni brand women's wear has always followed the "quality of life, Time is efficiency, credibility is fundamental, the customer is God, "the principle of establishing a complete system to join the market expansion and development of the market, growing marketing scale, product sales gradually expanded, continuously improve the management, more commendable is The company has a professional customer service tracking system to PHP that is the form of point-to-point support throughout the dealers, agents, so that Yi Ni brand women's awareness and reputation rising; Yi Ni brand women always adhere to honesty, quality first Value concept, relying on the professional mode of operation of the brand and efficient Department management processes, continuing to provide customers with stable high quality, high value-added products and services, work agencies franchisee for a better future! For Yi Ni brand women, Yi Ni brand women have their own set of complete marketing model, from the store location, store size and image, sales methods, product and pricing strategies, store facilities, advertising and promotion training, etc. have a Uniform standards. For the terminal store, according to Ni brand women's introduction of brand store model, truly affordable, in a reporter interviewed Ni brand women's marketing director, he mentioned that "we put forward the" win-win and mutually beneficial "slogan, and to be truly implemented Every terminal stores go. 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