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Just three years, "Little Women's Private Square," signed a franchise has exceeded 1000
"Little Women's Private Square" By the end of October 2009, Little Women's Private Square had already attracted over 1,000 signed dealers and franchisees. New provincial agencies were added in provinces such as Jilin, Jiangsu, Zhejiang, Heilongjiang, Henan, Inner Mongolia, Xinjiang, Gansu, Ningxia, and Qinghai. As a result, the "Little Women's Private Clothes Square" achieved its brand strategy goals one year ahead of schedule in 2009.
So why did our small business women manage to grow against the backdrop of the global economic crisis? First, it was due to our accurate market positioning—our underwear is priced between $50 and $200, and we have always maintained world-class quality standards. Second, we drew inspiration from China's 5,000-year-old civilization, and the strong reputation of the "Little Woman" concept, which helped us build a brand culture comparable to internationally renowned names. Third, we embraced forward-thinking design ideas, stayed on top of fashion trends, and with the dedication of our senior designers, each piece of underwear became an exquisite creation for every woman.
Fourth, our motivation system for small business women played a key role. We take every commitment seriously and act on it immediately, which earned strong support from most franchisees who actively promoted our brand. We value every customer’s suggestion or opinion as a critical business matter, building loyalty and trust among our growing consumer base. Fifth, our logistics and distribution system is highly efficient, supported by a dedicated after-sales service model, and continuous marketing training programs that ensure high-quality service.
Although we've achieved a lot, we promise that "Little Women" will never compromise on service or product quality, even as our network expands. We will continue to provide strong support to our franchisees and agents, helping them succeed and promoting the "Little Woman" brand with dedication. We aim to achieve even greater success in 2009 and share this joy with all our partners.
Finally, we sincerely invite more small business women to join our growing family of franchisees and welcome all consumers to share their valuable feedback. We are committed to doing our best to serve you better.