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Knoch Men's rise because of innovation
Fujian Nuoqi Co., Ltd. (hereinafter referred to as Nuoqi) is a self-owned branded apparel retailer (SPA model for short), mainly providing middle-aged and young men aged 25-45 with two categories of simple and fashionable clothing, By the national fashion consumer favorite. At present, Nuoci has set up nearly 1,000 direct management stores in over 20 provinces and cities nationwide and is expected to surpass 2,000 in 2016. In accordance with the "four five" plan, in 2021 will achieve 4,000 living museum-based chain scale. Noci (N & Q) is a former manufacturer, as early as 1997, Noci began the exploration and practice of retail apparel, opened "Nuochi fashion parity line" retail development of the store in 2001, Nochi in many years In 2004, Quanzhou Nuoci Fashion Chain Sales Co., Ltd. was founded and the chain development strategy was promoted in an all-round way. In 2007, Nuocqi gradually established a product planning, design, production and sales integration SPA business model, began the chain-covering strategy of the full implementation of the country and in 2008, Nokia completed the shareholding system reform, the overall restructuring of "Fujian Nuoqi Co., Ltd.", the company toward a more standardized and healthy fast development of. Up to now, Nuoqi shares in the country dozens of provinces and regions have nearly 20 branches! In recent years, N & Q won the seventh "China Apparel Brand of the Year Award" Innovation Award, "China Top Ten Competitive Enterprises in the Garment Industry", "2011 Top Ten Apparel Brands", the most advanced credit ratings of commercial enterprises --A series of honorary titles such as "AAA Credit Enterprise of China", "China Well-Known Trademark", "Excellent Demonstration Enterprise of National Quality and Service Integrity Commitment", etc. In 2010 and 2011, it was named "Competitiveness of Chinese Textile and Apparel Enterprises Top 500 "in the" CCTV Model and Television Contest ", the only designated fashion and sponsor of the" CCTV Model and Television Contest "in Fujian Division and the" Noci Cup "of the 9th CCTV Model and Television Contest in Fujian Province. At the same time, Noci's "Customer Relationship Management and Database Marketing" was compiled into a case study of EMBA by Northwestern University and selected as the case library of Harvard University. Noci also co-founded the first "fast fashion" research institute in Shanghai with Donghua University Institution - "Tung Wah - Nochi fast fashion Research Center", jointly committed to promoting the local fashion "fast fashion" rapid development of the industry. In the continuous development of business scale, Nochi did not forget to shoulder social responsibility, and actively join the charity. In 2006, Nuocqi established the "Mutual Love Foundation" as the internal mutual aid mechanism. At the end of 2010, Nuocqi Love Fund was upgraded to Quanci Charity Nuoci Foundation, to expand the scope and influence of the donation. So far, Nuoci has donated over 5 million yuan for various student aid, helping the weak. In the future, Nochi will continue to meet the needs of consumers and will be guided by the principles of being responsible to all shareholders, partners, employees and the society and will further maintain the effective growth of market coverage and take into account the development of enterprises and social values ​​to create and lead China. fashion". Vision & Mission: N & Q always adheres to meet the needs of consumers. It is clear that the mission of the company is to provide customers with value-for-money fashion and quality of life, to provide education and development opportunities for those who have dreams, and to achieve their dreams of business. 1, to provide employees with a career development platform based on respect, trust and attractiveness, and to realize the dream of life and share the joy of success through continuous education and development. 2, to provide a broad platform for business cooperation partners, work together to achieve the development goals of enterprises and personal life value; to provide shareholders with sustained, stable and good return on investment. 3, to provide more employment opportunities for the community, and actively fulfill corporate social responsibility; enthusiastic in social welfare and charity, as much as possible to help people in need in society, and promote the construction of a harmonious society. Based on this mission, in the future, N & Q will further maintain the effective scale growth of the market, give consideration to the enterprise development and social value creation in line with the principle of being responsible to all employees, shareholders, partners and the society and realize the goal of " Brand "great vision. Core advantages: First, advanced business model innovation SPA mode, to achieve vertical management of the supply chain, through the integration of product planning, design, production and sales control, cost savings and improve the frequency of new products to market. Second, the information supply chain management Through the IEAP information system, real-time sharing of terminal information to improve the entire supply chain to the market's rapid response capability. The establishment of "sales monitoring department" for the recovery of goods chasing orders, recoveries and production, cargo deployment, provide decision-making basis, reduce inventory risk. Third, the membership database feedback Through the collection, analysis of member information and consumer behavior, timely and accurate feedback to members of the product needs of the product system. Fourth, the management of chain operations The company has formed a chain of operations, training, supervision and other three major systems, store identification, store location, building renovation shop, opening of new stores, store operations, shop training, shop management and store performance management chain Copy eight systems, to achieve direct management of national stores, improve the store's rapid response capability. Honors: Won the "2012 China AAA Credit Enterprise" in February 2013; January Shanghai Noochi Company won the "Top 100 Taxpayers in Qingpu District in 2012" and the "Excellent Operation Team of Top 100 Taxpayers in 2012 in Qingpu District"; In December 2012, the company was selected as one of "Top 100 Chinese Enterprises to Grow in 2011" and won the title of "Most Growth-Force Brand Enterprise". In September, it won the title of Top 100 Enterprises in the Apparel Industry (Top 30 Profits) in September. Ding Hui, Chairman of September, was selected "Fujian Top 100 list (list)"; in March Ding Hui, chairman of the fourteenth "outstanding entrepreneurs in Fujian Province" title; January was selected in 2011 China's textile and garment industry elite list, "2011 Top Ten apparel brands "; In December 2011 was selected" 2011 Top 100 Chinese enterprises growth, "and won the" most growth force brand enterprises "in November selected China Textile Industry Association named" 2010-2011 China textile and garment enterprises competitiveness 500 "And was named" China Top Ten Competitive Enterprises in Garment Industry "by China National Garment Association. In May," Nochi "commercial brand was recognized as China Famous Brand; in May, Ding Won the first batch of "Jinjiang City ten help the disabled people" title; April was awarded the "seventh Chinese clothing brand of the Year Award" Innovation Award; December 2010 was awarded the "2010 China Capital Care Carpenter PARKnSHOP enterprises" Title; November's "customer relationship management and membership database marketing" by the United States Northwest University as a teaching case into the EMBA teaching materials; in October was selected "2009-2010 annual competitiveness of China's textile and garment enterprises 500" title; May chairman Ding Hui won the title of the third "Quanzhou Youth May Fourth Medal"; won the "Most Socially Responsible Enterprise" in Quanzhou in March; won the title of "Top Ten Learning Models of Chinese Apparel Retailers" in March; - 2009 "Fujian Province, the harmonious relationship between labor enterprises" title; February "Noci • concept" once again won the "top ten enterprises in Quanzhou," the title; won the "Quanzhou corporate social responsibility" top ten titles; November 2009 Nochi Youth League won the "Fujian Provincial May Fourth Red Flag League" title; August Nochi "Information Express" won the Fifth Chinese enterprises outstanding press and good news selection activities "Well Communication First Prize" and "Good Layout First Prize" two awards; January won the "Fujian Famous Trademark"; January was awarded "China's commercial service reform and opening up 30 years of outstanding business"; December 2008 Directors Chang Dinghui won the "30 years of reform and opening up Quanzhou economic outstanding people"; in May won the "Top 50 China's high growth chain"; January won the third "touched the top ten private enterprises" title; January Ding Hui Awarded the "2007 Fujian Economic Annual Innovation Award"; December 2007 Chairman Ding Hui won the 2007 annual "Hercynian new economic hero" and "cutting-edge Award" Corporate Culture: We encourage take the initiative to assume responsibility for the end, against the obscurity, nothing result. Excellence is the basic guarantee for individuals and enterprises to continuously improve and enhance their competitive advantages. It is a kind of morality that we should have and is the basic guideline of our life. It is a kind of identity and the basis of mutual respect. Brand positioning: N & Q (Noci) is mainly for the 25-45 years old, advocating fashion young men to follow the popular clothing, apparel products, goods mainly clothing, footwear, leather goods and accessories, product style is divided into Business fashion, casual fashion. "Business Fashion" simple design style, in line with the public business wear, both for business and for casual occasions wearing clothing; "casual fashion" informal occasions, with the obvious popular design elements, more suitable for work and business occasions to wear outside Clothing. Nuokeqi costumes are unique and intimate details of the design highlights the attention of men's fashion style, tailored to fit the outline of the outline of the elegant outline of the material to pay attention to the achievements of a casual minimalist luxury; young fashion, diversified Design portfolio, with the classic design of leather accessories, fashion men's paired with a rich and unique style. Brand Advocate: Let the fashion have no distance - TOUCH EVERYDAY who said that all the distance can produce beauty? Who said that fashion is only a few patents? For those who love fashion, chasing the trend of people, only the moment with the international fashion trends at any time to refresh themselves never out, only the tag on the number of gentle and amiable no longer daunting, only to understand the needs and meet the demand, VIP-style For a service, is the ultimate dream about fashion! However, the trend of the fashion brand has been lofty, only a few patents, only the revolution, in order to achieve the dream of the general public for fashion! Fast fashion is a revolution, China's "fast fashion" leading brand N & Q is a revolution in China's fashion industry. N & Q to keep up with the fast update rate of international fashion trends, combined with the needs of local consumers will bring the freshest international fashion trends to consumers, allowing consumers to enjoy the global fashion up close. At the same time, N & Q to promote fashion, popularize fashion as its mission, the international fashion trend and ingenious prices clever combination, has always been committed to providing the public with value for money fashion, so that consumers can easily enjoy the international fashion. In addition, N & Q promotes membership service and emphasizes one-to-one in-depth communication and service with members to understand the needs of its members. As a result, N & Q realizes the great dream of "making fashion no distance". About joining: Application conditions: Nochi agree with the business model and regulatory requirements, there are more than 150 square feet in the local shop, have a certain ability to invest, can apply to the company. Specific joining process and preferential policies Welcome to Nochi Co., Ltd. Merchants responsible for the consultation consultation! Contact: Fujian Nuoqi Co., Ltd. Address: No. 55 Chongwen Road, Quanzhou Economic and Technological Development Zone, China Nuoqi Creative Industry Park, Fujian region Join Hotline: qq: Merchants in charge: Mr. Li