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Lattice slim body underwear global features underwear pilot
In 2010, Lattice launched its "global functional underwear pilot" as a strong and stable market entry. The brand opened over 800 stores across the country, with an average monthly sales of more than 350,000 units per store, establishing itself as a benchmark in the functional underwear industry. However, as fashion continued to evolve and penetrate every aspect of daily life, the brand needed to keep up. Lattice began looking ahead, focusing on product line expansion and targeting a broader consumer base.
As part of its strategic plan in 2010, Lattice aimed to capture a larger share of the market among 20- to 25-year-olds and traditional underwear consumers. Additionally, it sought to tap into the mature upper-class women's market. To achieve this, the brand not only raised its pricing strategy but also emphasized health as a core value across all product lines. While incorporating more fashion elements into its designs, Lattice remained true to its brand identity—fashion, elegance, and wellness. This balance between innovation and tradition helped solidify its position as a leader in the functional undergarment space.
Lattice continues to evolve, blending style with function to meet the changing needs of modern consumers while staying rooted in its core values. Its commitment to quality, health, and sophistication has made it a trusted name in the global market.