[China Glass Network] literally understand, online word-of-mouth marketing refers to the use of the Internet, the use of word of mouth to spread the form of marketing services. We are not very strange to the word "Word of mouth". When a certain commodity or brand has established a good reputation in our hearts, we will be assured to buy it. But how does word of mouth come about? Some people say that the wine is not afraid of the deep alley, and the product will naturally have a good reputation. Although this is true, in the current market environment where there is a lack of differentiation or it is difficult to achieve market-leading products, it is not enough to have a good product. It is necessary to accelerate the formation of word-of-mouth through marketing. Let consumers notice you as soon as possible. Word of mouth marketing we can divide it into two categories: “AdWords†and “Product Experience Word of Mouthâ€. The relationship between the two is progressive and repeated. The former mainly relies on playing popularity, expanding influence, improving product reputation, attracting more people to pay attention to you and knowing you; the latter is to bring consumers a real feeling through the product itself, and let consumers buy your products. Regardless of the outcome of the latter, it in turn magnifies the former effect and cycles through it. Therefore, for marketing companies, the main solution is to solve the former; enterprises must concentrate on solving the latter. Women'S Top style is fit for the summer, so almost basic style use bright-coloured print and dye for fabric, usually fashion style needs embroidery, special print and paillette in the main parts of clothes or fabric, and some dazzling styles are even sewing diamond on neck and chest by handmade. Nomally top style in thin and breathable material which like cotton, polyester, T/C, linen etc. almost top styles are fashion and fit for young girl and lady, but some time women as well. Women'S Top,Woman Fashion Tops,Women Sexy Tops,Casual Women Tops Shaoxing Yichuang Trading Co., Ltd. , https://www.yichuangcc.com
Internet word-of-mouth has great value in network marketing, and its role is mainly reflected in the following three aspects:
Front-end, online word-of-mouth marketing can help companies quickly detonate sounds in the new product launch stage, triggering more people's attention. When a new product goes on the market, the company pays more attention to let more people pay attention to their own products. The more people pay attention to, the more likely the product is to be sold. Then, online word-of-mouth marketing can play a major role through planning. .
Second, Internet word-of-mouth marketing can monitor and decisively deal with negative voices of the network, and downplay the relatively bad word-of-mouth to protect the reputation of enterprises and products. This is because on the network, different screen names will become participants in various topics, and inevitably there will be various real and negative voices. If there is no word-of-mouth marketing to balance, then the negative voice is greater than the positive voice. It will directly have a complete negative impact on the reputation of the company and products.
Third, the impact of Internet word-of-mouth will reflect the selling point of the product. At the beginning of the product launch, consumers can only occupy a small part, and more people are waiting to see because they have not fully trusted this product. At this time, word-of-mouth marketing can play an immediate role in the selling point of diffused products through publicity.
Internet word-of-mouth marketing can bring about several important functions mentioned above. So what are the conditions for planning a successful online word-of-mouth marketing solution?
First of all, there must be effective channels. An effective channel refers to how many network resources can be controlled, and more importantly refers to forum resources. I believe that most people know, and wait for the events of the popular network. To put it simply, you can get the administrators and moderators of the forums. At the same time, you must ensure that your topic has certain quality and attractiveness. You also need to make active users in the community (that is, those with high levels and frequent online postings). There are authoritative active account users, these active users will play a great guiding role in post reply and user participation promotion).
Second, there must be successful planning. A successful project is like a cannonball. A good projectile can be played very far and has a lot of power. At present, there are a lot of online word-of-mouth marketing plans are very exciting at the beginning, but after a long time, there will be lack of vitality. Whether a topic formulated by a plan is good enough, we value it more actively, because good topics and good planning will naturally be reproduced and spread to more users.
In addition, the program execution team needs to have strong execution. That is to say, if the management ability of internal projects is strong enough, it can ensure that every link and related work of the online word-of-mouth marketing plan is executed efficiently.
The value and prerequisites of Internet word-of-mouth marketing