[Xinlong Holdings] 2017 China Health Products Industry Inventory

In 2017, the capacity of China's sanitary products market continued to grow steadily, and market competition became more intense. The trend of high-end consumption, the full implementation of the two-child policy and the aging of the two-child policy have brought new opportunities to the sanitary products industry, attracting a new round of investment expansion, while multinational companies continue to increase imports in order to maintain competitiveness in the Chinese market. High-end products. The changes in the market structure and the rising prices of raw materials have reduced the profit margin, forcing companies to develop and innovate, upgrade and reduce consumption, and a group of enterprises with competitive advantages stand out. Some companies have begun to develop and deploy to overseas markets in various ways.

First, the investment boom is in the ascendant. It is not a simple project copy, it is an upgraded version.

1. Domestic sanitary products enterprises have invested in expansion, technical equipment has been upgraded, and intelligent manufacturing has been introduced. On the basis of OEM for foreign brands, some enterprises have begun to try to enter the developed markets with their own brands, and leading enterprises have begun to deploy Southeast Asian markets. Some large pharmaceutical companies, textile enterprises and dairy companies in the foreign industry have entered the sanitary products industry. The investment projects are large in volume and advanced in technology; well-known e-commerce and micro-business brands are invested and built.

Hengan acquired 80 million shares of the Royal City Group of Malaysia, accounting for 50.45% of the equity interest in Huangcheng. The transaction will benefit the overall development of Hengan Group and is an important part of its expansion of overseas business and diversification of its sources of income.

Vinda integrates SCA's personal care products business in China and other Asian regions and is committed to becoming Asia's leading hygiene company. In the first three quarters of 2017, Vinda's hygiene products segment revenue reached HK$1,892 million (estimated to be HK$2.5 billion for the full year), representing an increase of approximately 11% year-on-year and accounting for 19.5% of the Group's total revenue. The Vida Zhejiang plant has expanded its production capacity. In 2017, it has been able to produce most of the SCA brand products, and introduced the new Weir menstrual pants produced by the Famaikenico production line.

Hunan Kangcheng and China-Russia Xiangxiang Volga Industrial Park reached a strategic cooperation, which will promote the market layout of Beacon products and brands in Russia and further move to the European market. Previously, Beacon diapers were officially on sale at the Sanopharm Pharmacy in Germany.

Kangcheng Baby International Industrial Park started construction in the Economic Development Zone of Ningxiang, Hunan Province, and plans to build at least 10 high-end production lines and intelligent three-dimensional warehouses. The introduction of logistics handling robot 300024, diagnostic stock , unmanned forklift and production process visual management system, etc., to promote product upgrades.

Yupai Technology's US factory opened, mainly producing adult care products and pet cleaning products, which is the first factory of Yoyo Technology's overseas strategic layout. The new factory of Yupai's wholly-owned subsidiary, Wuhu Fupai Hygiene Products Co., Ltd., was laid in the Qijiang Economic Development Zone. The total investment of the project is 500 million yuan. After completion, it will produce adult diapers, nursing pads and medical pads.

Yunnan Baiyao 000,538, attending church together shares Seiitsu Bandung Hong Kong joint venture company established in Southeast Asia marketing "day" Yunnan Baiyao's sanitary napkins and other personal care products.

With the increase of OEM processing business, Haoyue, Reliable, Shengsheng, Zhenqi, Qianzhiya, Haodi Baby, Kawada, Keyue and other enterprises expand production, increase advanced equipment, and achieve stable and good product quality. Factory brand.

The baby brand diapers entered the Korean market, the relocation of the new factory's production line was completed, and the intelligent three-dimensional warehouse was officially opened, which could automatically complete the materials in and out of the warehouse, intelligent sorting, positioning and monitoring.

Yingshuo’s new factory and three-dimensional warehouse were officially put into use, and the equipment of Jinjiang’s old factory and Zhangzhou factory had been relocated.

Tianjin Yiyi purchased land in Hebei Huangpi to build a factory, planning to produce sanitary napkins, pet mats, non-woven fabrics and other products.

Hangzhou Guoguang invested 900 million yuan to build an intelligent “black light” factory in the Moganshan High-tech Industrial Development Zone. The intelligent plant construction project mainly includes production automation, intelligent workshop facilities, and informationized order operation and intelligent logistics system. It is expected to be put into operation in August 2018.

Bikang New Pharmaceutical Industry Complex Investment Co., Ltd., located in Xinyi, Jiangsu, plans to install 32 sanitary products production lines. In 2017, two sanitary napkin production lines and three baby diaper production lines have been installed.

Ma Ying-long 600,993, in cooperation with the Hubei Pharmaceutical shares attending La Traviata into the health products industry, the Eight Cuban side for sanitary napkins and baby diapers, maternal and child classes to build new large health class.

Shuangfeiren Pharmaceutical Co., Ltd. launched the "Babi" baby diaper and officially entered the maternal and child products market.

Xinlong Holding 000,955, attending stocks entered the high-end personal care products market, the brand launched a new terminal "Purnatural Xinlongwufang" covers Purnatural Enlan brand sanitary napkins, Purnatural Aolan En-licensing baby pulling pants, are used in Chinese Asami Cotton blended spunlace natural top layer material.

The Hais Moore Medical Biomass New Materials and Products Industrialization Project was completed and put into production, and the sanitary products project included three sanitary napkin production lines. One of them was supplied by the Italian company McKinney Co., and the other two production lines were provided by Anqing Hengchang Co., Ltd. The sanitary napkins were made of chitosan fiber hot air non-woven fabrics, and the products were marked with medical grade.

Beingmate 002 570, Japanese stocks were attending Sanrio Group authorized the introduction of "HelloKitty" baby diapers, Beingmate Burghardt equipment will be introduced, and the use of Post-developed logistics network for distribution. In September, Beinmei launched the "HelloKitty" thin feather soft series micro-business diapers.

The e-commerce brand “Daddy's Choice” completed the first phase of construction in the diaper factory in Dezhou, Shandong Province, and officially put into operation. The plant has a total planning of more than 18 fully automated production lines, and the company's second industrialized R&D base in Zhengzhou is also actively preparing.

The comprehensive nursing “large baby diapers, wet wipes/dry towels, toiletries and other maternal and child care products production base construction projects” was laid in the Changxing Economic Development Zone in Huzhou, Zhejiang.

Hunan Mango Island Hygiene Products Production Base Project started in Ningxiang Economic Development Zone. The project plans to invest a total of 150 million yuan, mainly producing baby and child care products, which will be completed and officially put into production in the second half of 2018.

In 2017, Hangzhou Haoyue introduced 6 Japanese Ruiguang production lines and signed a strategic cooperation agreement with Japan Ruiguang to launch a deeper strategic cooperation. The two parties will jointly promote the development of new technologies and processes for health care products.

2. The original projects of multinational companies in China are progressing smoothly with less new investment.

In April of this year, the Kimberly-Clark Tianjin diaper production base was officially completed and put into production, becoming the largest production base of Kimberly-Clark in the world, mainly producing “curious” diaper series products to meet the needs of domestic consumption upgrade.

Japan’s King invested 6 billion yen (about US$53 million to build a new diaper factory in Nantong, Jiangsu Province and expand the existing factory capacity, so that the total capacity of Dawang’s diapers in China will reach 200 million pieces/month. Civil engineering will be in 2018. Completed in January, the investment includes 9 production lines, 8 of which will be installed in the new plant and 1 in the old factory.

P&G Guangzhou has set up China Digital Innovation Center and plans to invest USD 100 million to integrate the company's current digital technology research, big data and digital supply chain research in China to accelerate the upgrade of business models based on digital technology innovation.

Second, the trend of high-end hygiene products continues, and upgraded products continue to emerge.

1. The upgrade of sanitary napkin products is mainly reflected in breathability, personal fit and individuality. Natural materials are highly praised by consumers, and the tampon market is in a period of rapid growth, but the proportion is still very low.

Unitek launched the Sophie Pocket Magic S retractable sanitary napkin that fits the body curve and is free to stretch as the body and panties move. The product is packaged in 3 kinds of colorful palms, which is only 1/3 of the size of ordinary sanitary napkins. Unika also introduced a nude sanitary napkin with a newly developed ultra-soft material and a suspended core design that is not felt when used.

Kao's "Leya Yachao Instant Suction Series" sanitary napkins products have been upgraded across the board, and the absorption speed has been increased to three times, and the soft-elastic three-dimensional structure of the towel body is more suitable for the body curve, effectively preventing side leakage.

Hengan implemented the “Anle” brand reshaping strategy, and launched the “New Breath” brand, focusing on young, energetic and self-controversial consumer groups, focusing on creating a healthy and textured concept of living and opening up exclusively for women. Zero sensitivity protects the new era.

In recent years, Silk Group has been committed to the study of the breathability of sanitary napkins. The “Jie Ting” series of breathable sanitary napkins and O 2 oxygenated sanitary napkins are the latest research results.

Hangzhou Yuhong launched the "Easy" and "Buzhibujue" ventilated sanitary napkins that do not use PE base film.

In the cotton era, the "Ness Princess Cotton Core" series of sanitary napkins was introduced, replacing the traditional fluff pulp core with a cotton core, using a single piece of independent sterilization packaging, with a cotton surface + cotton core + breathable base film Triple breathable system for improved breathability.

NONOLADY launched a black sanitary napkin - "NONO small black towel", the surface layer material uses polylactic acid and bamboo charcoal fiber.

Qisheng launched the “U” bamboo fiber fabric sanitary napkin, which conforms to the new trend of consumers pursuing health and environmental protection.

Shanghai Dongguan launched the “Mia” silk protein to soften the surface sanitary napkin and the new packaging with its own curtain.

Zhejiang Paide Technology has reached a strategic cooperation with Hangzhou Qianzhiya and Hunan Xiangya Pharmaceutical, and strives to build the “original color beauty” sanitary napkins of the company's micro-business brand.

The proportion of menstrual pants in feminine hygiene products continues to increase. The improvement of products is mainly focused on the body (stretching) and ventilation. Haoyue, Qianzhiya and Vinda have their own characteristics in the selection of elastic materials.

The consumption of tampons in the Chinese market has increased significantly, and the younger generation of fashion women has become a major consumer group. At present, the market selling tampon is mainly imported from Germany, among which Johnson & Johnson's Ob accounted for the largest share. Other major brands include Mytex, Blutex, tmaxx, and, in addition, P&G's Dan Bies, Kimberly's Gao Jiesi, You Nijia's Sophie, Kao The Neka brand tampon also entered China. The domestic brand Jiangsu has a love of non-mystery and Qingdao Youjia's BeiuBiu market response is also good.

2. In view of consumers' preference for imported brand baby diapers, multinational companies continue to introduce high-end products, domestic brands strive to develop and upgrade products, detail innovations and differentiated products have become a breakthrough in competition, and many brands have reached or even surpassed multinational companies. Brand. Need to further improve product stability and brand cultivation, and gain the trust of consumers.

Japan’s King launched the new “Light Plume” series of diapers produced in Japan. After the “Angel” series, Dawang once again found a new breakthrough and launched a super high-end diaper that combines softness and breathability. Dawang also cooperated with the launch of "Angel" wipes to develop the ultra-high-end market for baby wipes.

The Japanese-made "SuyaPP y" air diaper officially entered the Chinese market, adding two unique features of "pH 4.5 weakly acidic surface layer" and "100% natural plant material antibacterial deodorant layer" in product function. The function point is to provide the baby with a more skin-friendly, safer and more irritating product.

Procter & Gamble launched the “Primary Pampers” high-end diapers imported from Japan. The surface layer is perforated hot air non-Woven Fabric, which can effectively absorb loose stools and urine quickly. It is two-way breathable. The bottom layer is made of three-dimensional hot air non-woven fabric, which is soft to the touch.

The French “Dodie” diaper entered the Chinese market and launched two products, daily and night, highlighting the four characteristics of “thin, soft, transparent and sucking”.

Germany's "Anmous Anmus" baby diapers and the British "Le Roller" diapers entered the Chinese market.

Hengan has developed and launched the “Q·MO” series of new baby diapers, including “Magic Breathing”, “Sweet Sleeping”, “淳棉” and “Royal to Soft” series, suitable for different scenes and different regions. Different baby use in different growing environments. With the concept of More for baby, we can meet the different needs of different babies.

Guangdong Shengsheng insists on research and exploration in the core thin and light technology. At present, Gill's creative thin, innovative thin and zero-sensing thin baby diapers have become the domestic high-quality diaper brand favored by consumers. Among them, the zero-sensing thin diaper is about 1 coin thickness, and has excellent air permeability and dryness. It has good sales performance in the baby channel and e-commerce channel.

爹地宝贝 launched the "爹宝贝宝贝" 3D ultra-thin double soft baby diapers, "magic ha cool" start cool.

Hangzhou Qianzhiya launched the "Celebrity Baby" Panda and Little Mole series baby diapers, "Child care" 3D Shurou full core baby diapers.

Dongguan Changxing launched “a piece of cool”, “slices of cool” and “Ha Zi BB” high-elastic abdominal suction baby diapers.

Baby diapers with innovative details such as suspended cores, double-layered three-dimensional partitions, and valgus valgus are popular in baby channels.

Japan's King, Japan's You Nijia, the United States Kimberly-Clark, South Korea's Anxiu, South Korea's Bebeisi, Hangzhou Qianzhiya, Fujian Yingshubao, and Xiaoluyu launched a special diaper for baby swimming, which is specially designed for infants to swim in, and the outer layer is waterproof. The inner layer absorbs the baby's urine and stools. Since it does not contain high-absorbency resin, it does not swell into a large urine bag.

Dad's choice of the third generation of ultra-thin 2.0 series diapers, trousers on the market, raw materials, waist and side protection rubber elastic to upgrade and adjust, increase the rubber coverage area while reducing the elasticity of the elastic, reducing wear A sense of restraint. In terms of design structure, the ultra-thin 2.0 adopts multiple optimizations, especially the pull-on pants, and adds three solutions of “double U-shaped design”, “suspended core” and “integrated small underwear”.

In view of children's overweight and obesity and the use of diapers for children, Meijiashuang launched the XXL code pull-up pants, and the baby Shubao launched the largest 4XL super large size diapers and pull-on pants.

3, adult diaper product upgrades, to achieve breathability, odor, urine display and other functions.

Hangzhou has invested 100 million yuan to establish the first research institute of China's incontinence nursing and elderly welfare industry, the Reliable Research Institute. This is the largest research investment in domestic diapers and pensions. It launched a newly developed "kind-friendly" adult diaper and a newly upgraded brand identity.

Zhejiang Zhenqi has launched a new upgraded and economical adult care product. On the basis of subdividing adult incontinence products into mild, moderate and severe, the company is also striving to develop diaper products that can meet the incontinence care requirements of specific diseases. Since 2016, we have cooperated with Japan Ply Co., Ltd. to develop deodorant products for use in hospitals, nursing institutions and general markets.

Tianjin Hengxin's “Bang Yisheng” and “Good Care” adult diapers and nursing pads are mainly refreshing, comfortable, super-breathable, moisture-proof and deodorizing.

Zhejiang Zhenqi, Weihai Weigao, Shenyang-like boat, Tianjin Shiwei Weiye, Linyi Tu Aicu, and Wuhu Youpai launched adult diapers and nursing pads with anti-bacterial and sterilization functions.

Hubei Worcester, Linyi Tu Aiqiu, Wuhu Yupai, Zhejiang Zhenqi launched an adult diaper with a urine display function.

Yinyin and Donghua University jointly developed the space station astronaut diarrhea bag to provide a treatment plan for astronauts to deal with special physiological conditions in the complex space of space. And the Yinyin Technology Center Lab has been listed as a joint R&D laboratory of the cooperation base of production, research and research between Donghua University and Yinyin.

4. The functions of wet wipe products are increasingly subdivided and diversified.

Dandong Kanglingling, Jinan Garnier, Shanghai Sanjun, etc. launched incontinence care special wipes for incontinent people.

Shanghai Sanjun introduced special-purpose wipes for floor cleaning, shoe cleaning, and car cleaning.

The "natural" style of tissue paper has also affected the wet wipes industry, and many companies have introduced natural wipes. Dubei Maternal and Child Products Co., Ltd. launched the “dube” natural bamboo pulp baby wipes, and Shandong Lily launched the “Yongrun” natural wood pulp baby hand wipes.

Third, raw material suppliers to invest in expansion to meet the growing market demand, customized R & D innovation in line with the high-end trend of products.

Non-woven

Berry International invests in a state-of-the-art Raffin 5 (RF5) nonwoven fabric with a capacity of 20,000 t/a, which will be installed at the Nanhai plant in Guangdong, targeting the medical, hygiene and specialty materials markets, to meet the future. Market and customer growth needs, and focus on high-end product applications in the health and medical markets.

Japan Toray Group decided to build a second non-woven fabric factory in Foshan, Guangdong, which is mainly used in the diaper industry.

Shanghai Fengge has launched ultra-clean hot air non-woven fabrics and fluffy dry non-woven fabrics. The composite use has the characteristics of fast infiltration speed and infiltration of contact points in the upper layer. The company's new plant in Anqing started construction on December 7.

The trial production of the SMMS production line of Jiangsu Wendefu Factory was successful, and the plant of Betfair was globalized. In 2017, a non-woven fabric factory was established in Australia.

Beijing Dayuan cooperates with upstream fiber and oil agent suppliers and downstream sanitary product manufacturers to design and design various different types of perforated, embossed hot air/hot rolled/spunlaced nonwoven fabrics for customers. Developments are constantly being explored, such as the application of PLA polylactic acid fiber, cotton fiber and tencel fiber.

Yanjiang will continue to expand production. The new plant in Xiamen will be put into operation in the third quarter of 2018. In addition to the Nanjing plant, the global layout will be started according to customer needs. The new plant in Egypt will enter the commissioning phase and the new plant in North America will start construction. preliminary work. Yanjiang continues to innovate, collaborate with customers to conduct customized research and development, and provide small-volume, personalized surface materials to help customers achieve differentiated competition.

Xinlong released a new material of Hanmamei cotton blended spunlace and SMS anti-leakage super-breathing new material.

The fluffy soft spunbond fabric developed by Shandong Junfu is used in the production line of high-speed sanitary napkins and diapers, and has achieved good results.

Shandong Rongtai launched Zhirou nine-stage non-woven fabric, elastic series non-woven fabric and 3D cloud cotton non-woven fabric.

Shanghai Jingfa launched PLA polylactic acid degradable nonwoven fabric.

Superabsorbent resin

Satellite New Materials Company plans to start production of two tank polymerization lines on the basis of the original three belt polymerization production lines in 2018, bringing the total SAP production capacity to 150,000 t/a, which will become one of the few in the world. One of the SAP manufacturers of production processes.

The production line of the new plant of Bangli Dahui has achieved stable operation. The total production capacity of the two production lines is 100,000 t/a. It mainly supplies the diaper market. The new production line has been fully automated and the overall level has jumped to a new height.

Yixing Dansen introduced the Dsorb® 7 series of new generation of superabsorbent resins, which have improved absorption, permeability, water retention and liquid permeability.

film

Shanghai Zihua developed a PLA polylactic acid degradable film.

Mengdi has introduced a device-oriented elastic film that can be stretched twice in the direction of the device, and is suitable for baby training pants, women's menstrual pants and other products.

Zhuo Dejia's breathable elastic film has high air permeability and uniform ventilation. It is used in the production of menstrual pants and greatly improves the comfort of the products.

Hot melt adhesive

Changde Rubber Industry introduced Taiwan's advanced pillow-water molding production line to make the quality of hot-melt glue more stable, simplify the process of using glue, and reduce the cost of glue.

The Great Wall picked up the new plant in Putian and put into operation. The new equipment was put into use, and the quality of hot melt adhesive products was greatly improved.

Closed system

Yuanbei new material developed a straight suede 3D front waist sticker, which has the characteristics of light, soft, thin and strong three-dimensional effect. It uses special printing technology to print personalized patterns on the front waist stickers and left and right stickers to enhance brand recognition. degree.

The Bind Velcro straps feature the Microplast® ultra-thin mushroom head buckle.

Shanghai Bijia Industry has launched a three-dimensional protective rubber band, which can realize wide and soft façade and triple protection, effectively preventing side leakage.

Core

Qiao Dong developed a new composite core that combines the advantages of a traditional core with a composite core. The absorption speed is increased by 1/3, the conductivity is significantly improved, the core utilization rate is up to 75%, and the cost is expected to decrease. %, closer to the traditional core.

Packaging Materials

With the increasingly strict environmental protection policy and the improvement of consumer safety awareness, the safety and environmental protection of packaging materials have received extensive attention. Degradable materials, benzene-free and ketone-free inks, solvent-free composites, and flexo printing processes have gradually been applied.

Fourth, the overall level of domestic equipment has improved, leading companies have entered the international advanced ranks, and customization, high-end and differentiation are the development trends.

Hygiene equipment

Anqing Hengchang FS-AE-2000 high-speed sanitary napkin complete sets of production equipment, stable production speed of up to 2000 pieces / min, connected with independent research and development of matching palletizers, packaging machines and packing machines. FS-BT-800 one-piece hourglass-type baby training pants complete production equipment, stable production speed of 800 pieces / min, using ultrasonic welding technology to bond the side of training pants.

Quanzhou Hanwei takes a high-end route, realizes enterprise upgrade, and cooperates with customers to carry out one-to-one research and development to achieve customization, high-end and differentiation. The sanitary napkin equipment has a stable production speed of 1200 pieces/min, the baby training pants equipment has a stable production speed of 500 pieces/min, the baby diaper equipment has a stable production speed of 800 pieces/min, and the adult incontinence pants equipment has a stable production speed of 300 pieces/min. The company is currently developing an easy-to-operate "fool machine" that is expected to be officially launched in 2018.

Futian Seiko has established an independent mechanical equipment R&D center and product R&D center to introduce and integrate mature technologies and advanced components from other industries, and to carry out research and development and re-innovation in non-circular gears, ultrasonic welding, energy-saving suction fans, and online composite cores. The research and development and manufacturing of the body have achieved a leap-forward development. Futian has applied to the China Industrial Textiles Association to establish the China Collaborative Innovation Center for Disposable Sanitary Products and Equipment Industry Chain.

Fake McCannoc introduces the “zero-glue and low-glue technology”, which combines special heat welding and ultrasonic bonding to replace the traditional glue bonding method. Using the Zhuo Dejia elastic film material, the new menstrual pants developed in cooperation with Vinda have been well received by the market.

Miki Machinery has launched a full-servo O-type/T-type baby pull-on trousers machine with a production speed of 600 pieces/min; a full-servo adult incontinence pants/cleansing trousers with a production speed of 300 pieces/min.

The fully servo anti-overflow breast pad production line jointly designed and developed by Shanghai Nursing Jia and Shanghai Zhilian was officially put into production, with a designed speed of 1,200 pieces/min, equipped with a high-precision stain online automatic identification rejection system. Through the application of the Internet of Things technology, automatic acquisition and analysis of production and quality data is realized.

Wipes equipment

Lufeng Machinery has introduced three new equipments: wet towel tote bag packaging machine, RF-LM100 (H) high speed wet wipes capping machine, BWL69 wet wipes folding machine, equipment upgrades in terms of production speed, running performance and stability. Lu Feng also cooperated with Shenyang Xinsong in the field of industrial robots such as wet tissue palletizing and packing. In December 2016, Lufeng Machinery was completed in the new factory in Quliang Industrial Zone, Xinmi, Zhengzhou.

Packaging Equipment

Omori Changkong has developed a number of sanitary product packaging machines: the speed of automatic packaging production line for sanitary napkins can reach 120~160 bags/min; the speed of automatic packing machine for sanitary napkins is 4~5 boxes/min; the production line of multi-wet wipes can be realized. Fully automatic packaging of multiple wipes (large bags), including cutting, labeling, and affixing.

Nantong Tongji supplied six diaper packaging production lines to the Kimberly-Clark Tianjin plant, and developed a non-standard custom diaper automatic packing and palletizing production line for two Kangka robots for Hunan Kangcheng. The entire production line is highly automated and capable. Adapt to customers' various packing methods and palletizing forms.

Fifth, Tianjin Yiyi, Beijing Dayuan successfully landed three new board, Jiang Yan 300,658 shares, attending shares officially listed on the Shenzhen Stock Exchange GEM. When enterprises enter the capital market and break through the bottleneck of capital, enterprise management has also taken a step toward standardization.

Sixth, the company actively tried O2O, social marketing, micro-business and other emerging marketing models, and laid out new retail.

Hengan Group develops O2O marketing platform for “Seven Degrees” products, including the design and development of mobile websites, the design of marketing activities, the province's order management, user management, and report output, covering nearly 100 distribution stores.

Dad's choice has once again launched the “Thousand Shops+” program, which will establish 1,000 “Daddy's Choice” stores nationwide, including the upgrade of existing cooperative sales stores. It is not only the further development of the depth and breadth of the offline channel, but also the strategic layout of the new retail of maternal and child.

P&G teamed up with Tmall Supermarket to organize flash shop activities in the core business district, and launched a new game of “offline experience – online ordering – home receiving goods”, allowing consumers to deeply understand the “new life market”, fast and efficient modern Shopping concept.

The first interactive paradise of the baby was set off at Shanghai Youfang Shopping Park. According to the plan, the future of the baby interactive park will be from point to point, covering the Shanghai area and even other first-tier cities. The interactive park is not only a playground, but also an important place for product experience. It has a free diaper experience area and a product display area. It can be purchased on the spot by scanning the QR code and delivered directly to the home. This is also the brand new for the new retail. try.

Tianjin Bozhengye's “Yue Ruyi” is an early Internet sanitary napkin brand. Now the company's products cover women's hygiene products, baby products, skin care products, cleansing products, care and protective appliances, smart household appliances and other categories. The company actively promotes online and offline. With the support of 50,000 dealers, it can realize ordering products in the “Bozheng Preferred” online mall, and experience the transaction in the online store or directly deliver it to the door.

Tmall plans to build 1,000 smart maternal and child rooms in the next two years. It has been built in Beijing, Shanghai and Hangzhou. In addition to providing a place to rest, there are also unmanned vending machines on the outside of the mother and baby, which can be used to purchase small packages of milk powder, diapers, baby wipes and other commodities. The cloud shelf on the wall is an online shopping system based on Tmall technology, where moms can place orders to purchase goods and deliver them home.

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Kimberly-Clark’s “Gao Jiesi” brand successfully competed on Sina Weibo’s newly launched social media video integrated marketing program “#不不可挡#”, which promotes fans’ attention through innovative video advertising product matrix, using Weibo and mainstream targets. The deep interaction of the consumer groups enhances the brand's awareness and goodwill among the mainstream target consumers, thus accelerating the precipitation of fans and driving the transformation of effects.

Hengan Group has hand-held mobile social e-commerce platform Mengdian, carrying its "heart-to-print", "seven-dimensional space", "Anerle", "Pinuo" and other advantageous brands, launched "super brand day", through multiple scenes The stimulation of the “fancy style group” marketing has gathered many brand fans for merchants in a short period of time and increased the order quantity of goods.

"Anerle small light core" growth pants started in Jingdong mother and baby, invited star hot mom Hu Jing and net red hot moms to visit the conference site, using the live broadcast to lead everyone to unveil the new light core new product.

Silk brand “Jie Ting” brand held a live broadcast of “face-to-face” between experts and consumers at the live paper exhibition in Wuhan. Through online live broadcast and direct interaction with hundreds of thousands of netizens, the site deeply interprets domestic sanitary napkins and reshapes consumption. Confidence in domestic brand sanitary napkins.

Hengan's layout of micro-business channels, its baby diaper brand "Q·MO" invited "Tianjiao hot mom" Huang Ying live to share her "fine baby care" experience, while promoting "full-time mother business plan." Just log in to Hengan Group Micro Mall, you can become a treasurer by purchasing products. You can get the benefits by inviting your friends to purchase through the personal shopkeeper QR code, so that the mothers can get the economic income while at the same time taking care of the children at home. In 2017, the new model of Hengan Group's micro-business platform was re-engineered, and the profit tool was continuously added, so that the micro-businesses could not only make profits in the original traditional business model, but also get more sales commission rewards. In addition, the “team dividend” and “everyday dividends” models provide a larger platform for display and profitability for Weishang.

The micro-business brand baby diapers created by Qianzhiya, Dingdibao and Liao have been recognized by Baoma, and their performance has been continuously improved.

The micro-commercial diaper brand Xiaoliwo cooperates with the research and development of the “Platinum Angel” diaper. It also launches the “Bao Ma Project” to jointly create a new mother-child micro-business model of “use it to save money and share it to make money”.

“Kai Dele” successfully grafted the diaper industry with the mobile Internet, and leveraged the industry and channels to achieve remarkable results.

The newly-increased mother-child micro-business brand “Floating Feathers” received 10,000-level angel round financing from SF Group and Meihua Ventures. After successfully releasing the first diaper, it launched a single item – “Floating Feather Baby Soothing Wipes” ".

7. In the first three quarters of 2017, the import quantity and amount of absorbent hygiene products continued to increase, and the overall growth rate was higher than the same period last year. Among them, the import volume of diaper products increased the most, at 19.14% (the growth rate in the same period of 2016 was 7.69%). The average price of imported sanitary napkins (including tampon) has increased significantly, reflecting the trend of high-end imports and the growth of tampon. Baby diapers are still the main imported category, accounting for 93.7% of total imports of absorbent hygiene products, 90.8% of total imports, and the increase in imports is higher than the overall market growth. Since December 1st, the import tariff on diapers in China has dropped to zero, and the game between imported brands of baby diapers and domestic brands will be further intensified.

8. The prices of raw materials are still rising, and the pressure on production enterprises is increasing. Enterprises start with their own management, increase revenue and reduce expenditure, reduce costs and increase efficiency, and guarantee basic profits.

9. The Zhejiang Hygiene Products Chamber of Commerce was formally established in April 2017. The Chamber of Commerce played an active role in promoting the cooperation and development among regional enterprises and strengthening the cooperation between upstream and downstream enterprises in the industrial chain.

10. The Professional Committee of Tissue Paper of China Paper Association strengthens exchanges and cooperation with domestic and foreign associations and enterprises to promote the healthy and sustainable development of the industry.