Youngor launches 2014 Breathing series

Youngor's new spring/summer 2014 conference was held in Hangzhou recently. At the meeting, Youngor not only announced the new products of its five brands: YOUNGOR, MAYOR, GY, Hart Schaffner Marx and Hanp. Its design director Philip announced at the meeting that in 2014 Youngor will work hard to create a "breathing" series, allowing shirts to change from "Closing clothes."

It is understood that the "breathing" series will be built using two advantages of hemp fiber and water washing technology. Hemp fiber is a new material with natural characteristics such as moisture absorption, breathability, and radiation protection. It is comfortable to wear and soft; the water washing technology uses a new process to make the washed shirt fresh, natural, soft and elastic. This time, Youngor's production and application of materials and craftsmanship fully demonstrated that the Youngor Group has made adequate preparations in the early stages of creating the “breathing” series.

Philip predicts that the international men's trend in 2014 will extend around the three major characteristics of returning to origin, biochemistry, and digital aesthetics.