A model of local brands - boudoir underwear

A model of local brands - boudoir underwear

Some experts point out in the evaluation of local brands - Boudoir underwear is the most potential dark horse market on the current brand. Boudoir underwear since its inception in 2000, sales have been occupying the forefront of the mainland underwear market position, compared to the major underwear brands, boudoir underwear can be regarded as a national brand model. As a pure native underwear brand, how to break through foreign underwear brand boudoir underwear has become the current lingerie market dazzling star it? What is the brand foothold? In what ways has it won the acceptance of consumers? With these questions, the reporter on the boudoir underwear enterprises conducted a thorough understanding.

闺秘

As we all know, underwear products imported from Europe and the United States imported goods, in the past for a long period of time, when the local underwear brand under a similar paragraph underwear products and foreign brands underwear product price gap is not obvious, consumers will not hesitate to choose foreign investment Brand underwear products, therefore, the local underwear brand has been difficult to get greater development, only through the product difference to obtain a small amount of market share. However, its brand of road and other local underwear brand is different, it has been insisting since its inception, "the best underwear for the most beautiful woman," the brand concept, therefore, based on the low price Based on the product, the boudoir underwear also emphasizes the strengthening of product quality review. In order to bring better underwear products to Chinese women, Linyi underwear factory built self-built, the introduction of first-class underwear production line, set hundreds of testing procedures to ensure that each one presents the underwear in front of consumers are underwear boutique to Quality to seize the eye of consumers, as a breakthrough point, change the local underwear brand in the minds of consumers in the established impression.

本土品牌的典范——闺秘内衣

In addition, Gui Lin underwear is still underwear in the practical work hard. A woman's natural beauty, many underwear manufacturers seize the beauty of women's psychology, the introduction of flashy underwear products, although to meet the visual needs of women, but can not solve the needs of women's underwear. Linyi underwear set up underwear design team, in strict accordance with the principle of underwear health production, with reference to ergonomic principles, innovative research and development of new underwear products, the first breathable boudoir underwear, zero touch boudoir underwear and other products for women to provide truly comfortable, Effective body shaping underwear products. At the same time, the boudoir underwear also invited internationally renowned designers to participate in the design of underwear products, so that the boudoir underwear is not only a personal item, but also a fashion item.

As a model in the local brands, Guilmi underwear to product as a weapon, breaking the monopoly of foreign brands in the mainland underwear market, leading the rapid rise of local brands of underwear, a mainland underwear market can not be ignored an emerging force.

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