Adidas OriginalsZX FLUX "Unlimited" Advertising

Wu Yifan, as one of the hottest new generation idols in the moment, not only has a model body, sunshine temperament and unique charisma, he has also been exploring his potential, and strive to become a diversified artist. From singing, dancing, to acting, and from the basketball game to the starry red carpet, he is constantly creating new possibilities, interpreting the "infinity of type" incisively and vividly.

In addition to his outstanding achievements in singing and acting, Wu Yifan has also spared no effort in becoming an all-around artist. He was able to easily manage various styles. Not long ago, he was invited to New York to participate in the Met Ball feast with the "Oscar of fashion". Privately Wu Yifan is still a sportsman. He loves basketball. He has been playing the spirit of athletes' hard work and is constantly seeking to surpass himself. The innovative shoe ZX FLUX, which was created by adidas Originals using the classic ZX 8000 as a prototype, has a minimalist streamlined outline that fully embodies sports fashion and is highly malleable. This is exactly the same as Wu Yifan’s unique image and charm. And together. As an enthusiastic sneaker fan, Wu Yifan started to pay attention to ZX FLUX since it was launched last year. He said: “I like ZX FLUX because it is made of light materials, simple and pure color or printed design My heart, whether it is used to match my usual dress or attend events and shooting costumes, ZX FLUX is very good to take.In the earlier trip to New York, I took ZX FLUX, not only because of comfort and Stylish, it can be easily matched with my clothes."

In 2014, Wu Yifan officially returned to China and developed a film in the middle of the year. In collaboration with Xu Jinglei and famous directors such as Feng Xiaogang, Guo Jingming and Guan Hu, they produced a number of premium movies with box office guarantees. The ZX FLUX, which was launched by adidas Originals in the same year, has also caused a surge in popularity within a short period of one year. Both shoe collectors and street fashion followers appreciate it.

In 2015, Wu Yifan became the image ambassador of ZX FLUX. adidas Originals used his image as his inspiration. Together with the remixed version of his song "There is a place," he made a dynamic movie. Wu Yifan also distinguished himself through his own uniqueness. The interpretation of the way for ZX FLUX to write a new chapter! In the near future, adidas Originals and Wu Yifan will continue to work together to create unlimited possibilities, which is absolutely inviting!