Alibaba's layout ecosystem has invested in American luxury websites

On September 19th, Alibaba's IPO carnival has come to an end. For Ma Yun, it is the end of an old voyage and the beginning of a new voyage. According to the price of the first day of the opening, Ali's market value reached 238.3 billion US dollars, compared with BAT (Baidu, Ali, Tencent abbreviation), the other two markets have a market value of 79.3 billion US dollars (Baidu), 155 billion US dollars (Tencent), The market value of Ali has exceeded the sum of the other two.

Alibaba describes investors as a company that has made money in the past, now and in the future. According to the public information submitted by Alibaba, as of the end of 2013, the number of active buyers of Taobao and Tmall under the Alibaba Group exceeded 231 million, generating a total of 5 billion parcels, accounting for 54% of the total package in China in 2014; In the second quarter, Alibaba's e-commerce platform transaction volume reached 501 billion yuan, while eBay platform was 126.4 billion yuan and Amazon was 94.08 billion yuan. Alibaba is already the world's first e-commerce platform. A securities analyst at Goldman Sachs said in an interview that the average investor is willing to buy Alibaba stock because Alibaba's P/E ratio is not high compared to Twitter and Facebook; and Alibaba is a very profitable competitor compared with competitors. Company, Amazon is a meager profit company, Jingdong Mall is still losing money.

What is Alibaba?

Who is Alibaba? Who knows Alibaba? Ma Yun is drawing a new Facebook to Alibaba.

Alibaba is first and foremost a global company. The pioneer of Alibaba's globalization is AliExpress, which is equivalent to a “Taobao” that serves foreigners. Russians, Americans and Brazilians love to buy things on it. In the past year, AliExpress’s monthly visitors to Russia reached 15.9 million, making it one of the top 10 websites in Russia.

On January 24 this year, 1stdibs, a high-end luxury website in the United States, announced on August 23 that it had received a $15 million investment from Alibaba Group. 1stdibs sells vintage-designed jewellery, costumes and art, as well as luxury goods. The main shopping crowd is designers, stars and high-spending people. Buyers can contact the seller via the website, phone, email or store.

In terms of international logistics, US e-commerce logistics company ShopRunner has received a $200 million investment from Ali, Alibaba owns 40% of its shares, and will link Alipay services to the big retailer website that works with ShopRunner. On May 28 this year, Alibaba announced that it will invest 249 million US dollars in Singapore Post to jointly build an "International E-commerce Logistics Platform." As early as 2010, Alibaba has reached a wholly-owned acquisition agreement with the US company Vendio to try to open the B2B2C (enterprise-enterprise-consumer) platform in the United States.

Second, Alibaba is an ecological platform. There are many species on this planet: merchants, consumers, logistics express, payment companies, banks, insurance, ISV service providers, Tao girls, cloud computing systems, media, advertising companies. These species form a number of businesses under Alibaba and not all businesses are listed. According to the exposure of the Alibaba Group prospectus, the listing business includes Aliexpress, Poly cost-effective, Tmall, 1688.com, Taobao, Alibaba.com, which is the product and service form provided by Alibaba.

When Alibaba started its business, Ma’s slogan was “meetatalibaba (meeting on Alibaba)”. When Alibaba was listed in Hong Kong in 2007, it was “workatalibaba (working on Alibaba)”, and now the slogan is “liveatalibaba (in Ali). Baba lives)". During the road show in New York, Ma Yun mentioned the ecology dozens of times, the purpose is to build liveatalibaba.

Ali invests in American luxury website 1stdibs

On January 24 this year, 1stdibs, a high-end luxury website in the United States, announced on August 23 that it had received a $15 million investment from Alibaba Group. It is reported that 1stdibs mainly sells retro-designed jewelry, costumes and artworks as well as luxury goods. The main shopping crowds are designers, stars and high-spending people. Buyers can contact the seller via the website, phone, email or store.

If there is anything in the network that is difficult to sell, such as the armchair designed by the designer of the 1930s Jean-Michel Frank, or the 18th century George III mahogany sofa may appear on the list. among. However, 1stdibs.com is trying to become a wealthy eBay because the spending of these people has already rebounded rapidly after the recession.

As early as two years ago, there were signs that the online antiques market was growing. Christie's CEO Steve Murphy said that as wealthy people become more accustomed to buying high-priced goods online, in response, traders are no longer reluctant to offer goods online. Since 2007, Christie’s auction house has been accepting online bids in live auctions. In November 2011, Christie Auctions hosted the first online auction to auction items from the Elizabeth Taylor home. In the end, the cumulative turnover of the auction reached nearly $10 million, almost nine times what the Christie auction house expected.

1stdibs has been in the industry for more than 13 years and has received a total of $117 million in funding from a number of well-known investment institutions, including Benchmark, IndexVentures and SparkCapital. According to foreign media reports, in December 2012, venture capital firms IndexVentures and SparkCapital invested $42 million in 1stdibs, and they gamble that the site will become eBay for the wealthy.

After the acquisition of Ali financing in January this year, 1stdibs entered a period of rapid development. The data shows that traffic on the 1stdibs website doubled in the second half of last year, and the online transaction volume and buyer registrations also increased dramatically, and the average customer price exceeded $2,000. At present, the website users have spread all over the world in Germany, Australia, Belgium and the Netherlands, Denmark, Sweden, Italy and Spain.

It is reported that Alibaba Group invested 15 million US dollars in strategic investment in 1stdibs. 1stdibs said it will use the financing to accelerate the mobile terminal application of 1stdibs and consolidate its position as a leader in the luxury market.

1stdibs president David Rosenblatt said in an interview that 1stdibs is not actively looking for additional capital, but is willing to cooperate with strategic investors like Alibaba. “In the future, China and even Asia will have the greatest demand for luxury goods and the fastest growing regions. 1stdibs will rely on Alibaba experience to enter the Chinese market, but there is no plan to conduct business in China in the short term.”

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