Boudoir quality chain underwear brand continued to highlight the temperament

Boudoir quality chain underwear brand continued to highlight the temperament

Recently, the domestic underwear market, the most prominent underwear brand is undoubtedly Shenzhen's new generation of underwear brand boudoir , all kinds of news coverage of the brand found in the network, triggering widespread concern in the industry and society.
What brand of boudoir underwear is what kind of existence?

It is understood that the boudoir is Shenzhen boudoir Accor Garments Co., Ltd. underwear underwear brand, formally entered the domestic market in early 2014, so far but more than two years of development history, so Boulevard itself brand history is not particularly long. Although only the development of more than two years, but the development is very fast boudoir, showing the underwear brand rare rare strong momentum of development.

More than 1,800 brand terminal stores nationwide, listed on the market, holding new product launches, layout o2o to create online and offline joint marketing model, become vice president of Shenzhen Underwear Industry Association unit, signed the Taiwan actor Chen Derong as brand image spokesman, sponsor tourism and cultural ambassador contest , This is the boudoir underwear brand in this short period of two years of achievements, from which you can feel the development of boudoir the past two years. In addition, according to the survey, the boutiques to expand the store's speed is one of the fastest-growing brand of the same type of underwear, which is why the boudoir underwear brand in just over two years to achieve the number of stores exceeded 1,800 important factor.

闺秘

Boudoir signed Chen Derong as the brand image of the spokesman

闺秘优质连锁内衣品牌气质不断彰显

Gui Li Shenzhen underwear industry associations to become vice president of units

Speaking of the rapid development of the boudoir, first of all have to mention the boudoir company - Shenzhen boudoir Mi Ya Clothing Co., Ltd. The company in 2000 by Mr. Wu Yihao in the famous underwear cluster city in Shenzhen to create and set up its first underwear factory in Shantou, the initial boudoir Ya company only engaged in a single underwear production business for some well-known brand underwear Enterprises underwear products on behalf of processing, products have also been exported to foreign markets. All along, the boudoir Ya companies are focused on the cause of underwear production, after development, Boudoir Ya company has formed a R & D design center, established a perfect product quality system, set up their own logistics and distribution system, and in Dongguan The establishment of its second underwear manufacturing plant, at the same time, also realized its own initial capital accumulation.

闺秘优质连锁内衣品牌气质不断彰显

Shaolin boudoir underwear factory

Later, with the economic development, market changes, enterprise restructuring is imminent. In order to adapt to the development of this new economic normal, improve the market competitiveness of enterprises, and realize the further development of the enterprise, Yaoya Company decided to start the brand operation. As a result, its first self-owned underwear brand boudoir was born and opened the brand of "Direct Operation + Join "chain business model.

So it can be said that the boudoir underwear brand hosted boudoir Ya company seventeen years underwear development culture, relying on boudoir secret company deep underwear culture and its strong development of seventeen years of strength, boudoir underwear brand development has been With a very strong support base.

闺秘优质连锁内衣品牌气质不断彰显

Boudoir selected national stable product quality and qualified enterprises

Of course, the company's strong support for the strength of the brand is able to achieve a rapid development of an important reason, but not the main reason, such as Hengda Bingquan relying on the powerful Hengda Group, but development has not been smooth, we can see a strong support strength Fundamentals do not necessarily ensure that a project can achieve good development. Therefore, the best way to achieve rapid development is to rely on its own factors, including the development mode and development path. In addition, the market environment also has some influence.

Gui Mi is a health wear as the core value of the full range of underwear brands, in addition to the "seven breathable underwear series" and "no ring underwear" brand health definitions, boudoir underwear products include bras, underwear, suspenders, pajamas , Swimwear, thermal underwear and other 15 categories, product categories are complete, you can meet all consumer needs of consumers. In addition, the price of the boudoir underwear product positioning is not high, the main price system of 100 to 250 yuan for the current mainstream consumer spending standards. Regardless of the brand's market positioning and product price positioning, the boudoir is well fit the current domestic consumer demand and consumer market standards, which promote the rapid development of the brand provides a prerequisite.

闺秘优质连锁内衣品牌气质不断彰显

Boudoir new conference

On the other hand, innovation creates a new height. As a brand new generation underwear, its only constant is its constant pursuit of change. Under the background of "Internet +" era, Guiyi quickly recognized the trend of market development, innovative marketing model, the first layout of o2o to create online and offline joint marketing model, this new shopping experience in addition to allowing consumers to buy more quickly and easily Products, but also to enhance the influence of the boudoir underwear brand to be further enhanced.

At the same time, in the process of development, in order to enhance the product knowledge cognition and sales skills of terminal customers in various regions of Guiyi Brand, help customers enhance their operational capabilities, better determine the terminals and boost the sales growth, Franchisee customers successfully held a number of terminal management breakthrough training seminar.

闺秘优质连锁内衣品牌气质不断彰显

Boudoir 2017 National franchisee training station in Guangdong

This series of changes in the promotion of the brand to achieve the development of boudoir, but also to make the boudoir underwear brand has won more and more people's recognition, and thus the quality of boudoir quality underwear brands continue to highlight. Under a virtuous circle, the strong development of boudoir underwear brand can be foreseen.

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