Danmei poetry stationed in China, Europe and the United States luxury to open the beautiful journey of China

Danmei poetry stationed in China, Europe and the United States luxury to open the beautiful journey of China

As early as 1905, DAMASK was founded as a fashion brand by a family-loving fashionist who lived in the romantic capital of Paris, France. DAMASK was branded as "DAMASK" More than a hundred years of fashion interpretation and dedication to create, "DAMASK" has become the legendary high fashion in Paris.

Especially to the family members Miss JOAN BEER DAMASK after taking over the brand management, the "DAMASK" brand fashion vitality further forged into a classic and mainstream founders of Paris Haute Couture.

丹蜜诗-DAMASK

Born in New York, the United States, Ms. JOAN BEER has been influenced by her family fashion atmosphere since her childhood and even has direct contact with the factory production process, which has laid a solid foundation for her understanding of the craft of fashion design in the future. Ms. JOAN BEER is particularly fond of the research and development of high fashion, for which she closely participates in the whole process from design to ready-made garment processing, and maintains deep and long-term cooperation with the best material suppliers around the world to ensure that she and her team design and clothing The details of the pursuit of perfection, excellence.

In recent thirty years, "DAMASK" brand under the leadership of Ms. JOAN BEER, with its unique fashion charm, excellent quality, affecting many suitors more sophisticated quality of life, "DAMASK" brand stores in Europe and the United States market Have a lot of money on the share.

In 2011, "DAMASK" ( Danmei Poem ) officially entered China, which will bring luxurious and elegant fashion ideas in Europe and the United States. DAMASK has launched a beautiful tour of China ...

丹蜜诗进驻中国 欧美奢华开启中国美丽之旅


Brand Positioning:

● DAMASK brand market positioning: urban women, the pursuit of exquisite and comfortable, in life or work to enjoy the focus and respect.
● DAMASK product attributes positioning: a sense of the sense of popular knit series and other types of mix and match, easy walking in the work and life.
● DAMASK brand vision: make fashion confident damask women always feel from the top fashion and classic charm and taste.
● target consumer psychology age: 25-38 years old ● Terminal Marketplace positioning: classic color and bright space design, so that high-quality fashion and elegant customers are able to exchange and enjoy harmony.
● brand price concept: high-end price, brand experience value for money.

丹蜜诗进驻中国 欧美奢华开启中国美丽之旅


design concept:

Brand style - confident, elegant and exquisite brand experience - high quality, excellent service and exquisite craft brand appeal - fashion self-confidence, extraordinary vitality, pleasant charm, luxurious and elegant, exquisite taste, fashionable and natural,

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