In 2011, the apparel industry rushed to the German fashion style BENBO, a high-profile appearance CHIC

German BENBO style men's wear opened in Guangzhou and Chengdu in December 2010 and January 1st in the apparel industry's first 4S experience hall

Different from the fashion trends presented in previous CHIC exhibitions, CHIC in 2011 will usher in a “German Storm”. It is reported that the German partner of the CHIC organizer has organized several German clothing companies to participate in the exhibition. Among them, the most worth mentioning is that Germany's two largest women's brands, Marccain and Gerry Weber, will exhibit at Chic. Not only that, the German fashion menswear brand, which has been operating the domestic market for many years, will also present its own branded creative show with CHIC. This already indicates that in 2011, the German fashion style characterized by simplicity, refinement, neatness and practicality will become one of the biggest focuses of the fashion industry.
In fact, in the past ten years of the new century, the wave of European and American clothing has gradually swept through the Chinese market and promoted the constant innovation of China's fashion and creative industries.

In the first decade of the 21st century, European and American apparel trends swept the Chinese market
In the past 10 years, with the gradual convergence of China and the international market, many foreign fashion brands have begun to enter the Chinese market slowly. Among them, European apparel has been the most powerful in the Chinese market because of its authority in the fashion field.
After the 1990s, European and American apparel brands entered the Chinese market one after another. Over the past decade, European fashion brands have gradually completed the market layout of China’s first-tier cities and have targeted China’s richer classes, almost monopolizing China’s luxury apparel market. European apparel brands mostly use sophisticated materials, sophisticated design, fine workmanship, and give full play to the brand's creativity, with their own unique fashion style, leading the modern city's popular rhythm.
Not only that, but more and more European brands, with their unique fashion ideas and styles, have developed different sub-brands for the urban middle class and upstarts, infiltrating fashion into the city's main force of consumption. In recent years, European and American fast fashion brands have fully entered China, accelerating the development of China's fashion industry. Fast fashion brands such as ZARA, H&M, and GAP are bringing the world's trendiest apparel to the urban younger fashion consumer groups at a rate that is 1 time faster than that of traditional fashion brands, and solving the urban youth consumption. The contradiction between the “fashion and luxury” group has made the urban consumer groups more confident and more confident. This naturally gave rise to a rapid increase in the consumption power of Chinese fashion.
At the same time, Chinese design is gradually narrowing the gap with global fashion. Chinese designer brands have been repeatedly praised at Paris Fashion Week and New York Fashion Week. Although China’s fashion brands still have a long way to go compared to the strong fashion industry in Europe and America, European and American brands have developed more aesthetically conscious fashion consumer groups that will increasingly accept Chinese fashion with an objective attitude. the value of. As a result, more innovative and stylized brands will become more popular for the apparel market and fashion consumption in the new decade.