Iqiyi has more than a thousand "bottomless" movies

“From 2014 to 2017, the Internet movie experienced explosive growth: in 2014, there were about 450 movies on the online network, and the market size was only 100 million yuan. In 2017, the online movie network had In 1892, the market scale reached about 2 billion yuan.” On May 18th, at the Iqiyi World Congress “The New Future of Internet Movies under the Resonance of the Times” summit, the Chinese Film Association’s branch party secretary and deputy Chairman Zhang Hongru said.

Zhang Hong pointed out that China will become an online film advocate and pioneer, and build a unique production standard and management system for the world. At the time of the overall outbreak of the Chinese film market, online movies have grown into a very important force for Chinese movies and become China. The cradle of young film talents, the core competitiveness of the online market will inevitably return to high-quality content competition, rooted in the era and culture.

Yang Qihua, senior vice president of Aiqiyi, said that in the past four years, the number of large-scale online movies in China has exceeded 2,000 each year, and the types of themes are all over the place. Among them, there are many excellent works of good reputation and good business; but it is worth noting that in the industry. There has been speculation in “bottom line creation” and even “cross-line creation”, which is why online movies have been removed.

Yang Xianghua said: "We hope to create a relatively fair creation platform, but this does not mean that there is no threshold. Some time ago, iQiyi joint partners conducted self-examination and self-examination. One time, more than 1,000 films have been released since 2014. We encourage business. Innovation, against any form of mercenary and speculation."

In order to ensure the development of the network big film industry, Yang Xianghua proposed that iQiyi will strictly implement the requirements of a series of documents from the government departments on the management of network audiovisual programs, and continue to improve the quality requirements of the works. The works of inferior quality will not be put on the line; on the other hand, more funds and resources will be tilted towards the positive energy products, and 100 million yuan of cash + resource content rewards and “brand zone” will be established to reward high-quality content for eligible films. Reward, for outstanding filmmakers, the company will set up a brand area, and give their works more on-site resources.

With the further development of the market, more and more young filmmakers and professional forces unfamiliar with the characteristics of pure network content have entered the online movie industry. To this end, iQiyi will set up a project evaluation service department to provide evaluation services during the early planning stage of the project; to perform script diagnosis, market analysis and production evaluation by experienced film channel editors, conduct business evaluation and reduce commercial risks; Qiyi Network video program auditor, grasp the subject matter and content, reduce policy risks; at the same time integrate industry film talents and provide production talent matching services for works in need.

At the same time, in the training of young talents, in 2017, iQiyi announced the “Dai Ai Youth” director support plan in cooperation with the Dadi Cinema. Some works have been started or killed, and Iqiyi will open up with the Dadi Cinema to realize the youth. The director's work network will be released simultaneously. In 2018, iQiyi will continue to vigorously promote the program, helping outstanding young filmmakers to integrate first-line resources to promote their works and grow rapidly.

Wang Hongwei, vice president of the China Film Directors Association and director of the Beijing Film Academy, believes that online movies are becoming the pyramid base for the cultivation of Chinese film talents. I hope more young students and film creators can embrace the film and cherish every opportunity. , producing high quality online movie works.

(Editor: Zhang Yang HN080)