[China Glass Network] There have been many introductions about the form of online marketing on the Internet. Since online marketing has just emerged in China, the industry has said everything. However, we can do 10 kinds of online marketing forms that are more commonly used in online marketing. Some discussion, maybe the work you are doing now belongs to this part. Hand Saw,Wood Cutting Saw,Garden Saw Work & Labor Gloves Caulking Gun Co., Ltd. , http://www.nslaborgloves.com
1: Search Engine Marketing (SEM)
In 2009, the “Shicai†became a Baidu Encyclopedia entry, and became the fourth place in the Fengyun list search, no less than 10 media, and 100 large and medium-sized websites actively reported the “Shicaiâ€, the latter. The former video is closely bundled and spread with the help of the “Time Color Familyâ€, and the talents who are “before the video is always the color†are the real “time color familyâ€. When people argued that the existence of the "Chen Cai" was arguing, the front video was quietly spread.
This is just part of Search Engine Marketing (SEM), which also includes seven forms of promotion: search engine login, fixed ranking, online real name, bidding ranking, keyword advertising, effective call charges, and search engine optimization (SEO).
2: E-mail marketing
I remember that at the end of 2009, there were a lot of bloggers talking about emails that were ready to collect blog comments (wp and zblog can collect emails through the database). Although they repeatedly stressed not to send spam but to send a blessing email, my mailbox was filled with various marketing emails during the Spring Festival that year.
E-mail marketing features wide range, high efficiency, low cost, strong pertinence, high feedback rate, wide application range, and simple operation. Therefore, E-mail marketing is a long-lasting marketing method, not only in my blog. I mentioned E-mail marketing once, such as: how to do email promotion, which kind of mailbox is suitable for mass marketing.
3: Database Marketing
When Mercedes-Benz launched the "M" class off-road vehicle, it collected detailed information on the current owners of off-road vehicles and Mercedes-Benz and entered them into the database. They then sent a series of letters based on the list of databases. The first is a letter signed by the president of Mercedes USA. The general idea is, "Our Medes is designing a new off-road vehicle, I want to know if you are willing to help us." The letter received a positive response. Each respondent received a series of feedback questionnaires. At the same time as receiving the feedback questionnaire, Mercedes continued to receive an order for the car, and the customer felt that Mercedes was customizing the off-road vehicle for them.
Many western developed countries are using database marketing methods, and now more and more domestic companies pay attention to it, including the use of database marketing for small and medium-sized websites to help users develop loyalty to users, establish good relationships with users, database marketing It's a form of advertising that not only tests as accurately as an experiment, but also provides analysis results. This is where the Lu Songsong blog has been collecting customer data since the middle of last year.
4: Information release
Due to the large number of websites that can publish information, many network promotion specialists in the company use a batch publishing Tool, such as landing on the software, which causes most classified information networks to be filled with spam. Information publishing is the basic function of network marketing, and A more practical means of operation. The B2B platform network marketing case is a popular promotion platform for small and medium-sized enterprises, such as: Alibaba, HC, Zhongsou, Taobao, pat, etc. Because of the small relationship with the small and medium-sized webmasters, I will not introduce more.
5: IM Marketing
I have to say QQ in China. "Rainforest Woodwind" is one of the classic cases of using QQ expression promotion. We can often see some fun expressions above their URLs. I think many friends have seen similar The expression, which is also one of the promotion methods adopted by many websites, promotes a large number of funny expressions with their own websites, and QQ promotion is simple and direct.
6: Wireless Marketing
In 2007, Pepsi-Cola and the 3G portal's “Pepsi I Create†campaign, in just 21 days, more than 7,000 people uploaded more than 35,000 photos via mobile phones, 15,000 netizens replied, more than 1 million hits. This precise interactive communication has greatly enhanced the popularity of Pepsi and 3G portals.
China Mobile's mobile commerce service, Alibaba's joint venture with Intel's wireless commerce, Japan's bookstore wireless LAN experiment, and Starbucks coffee's wireless Internet service for customers are all part of wireless marketing. Wireless marketing, also known as mobile interactive marketing or mobile marketing, is a method that involves both wireless communication and marketing. It is a medium that uses mobile phones as the main communication platform.
7: Integrated marketing
Simply put, integrated marketing is to integrate various network marketing cases to provide better network marketing solutions for enterprises. For example, many studio websites have various one-stop services such as website construction, search engine optimization, bidding advertising, blog promotion, and BBS promotion.
The purpose of integrated marketing is to establish, maintain and disseminate brands, strengthen the relationship between the company and its customers, and plan, implement and supervise the brand.
8: Q&A Marketing
Q&A marketing has become knowledge-based marketing, for example, in Baidu, Yahoo, Sina, Qiao, Tencent, etc. This method is commonly used in website promotion. Among them, Tianya Q&A and Yahoo know that it is easier to pass. Almost no need to review.
Commonly used question and answer promotion methods are: frequently change the ID Vest to ask for self-answer (here need a large number of accounts), secondly concerned about related issues, take the initiative to answer, the latter is to ask others to answer, because they can also bring links.
9: Viral marketing
Kaixin.com has made the SNS website better than traditional viral marketing: MSN users are mainly white-collar workers. Through cooperation with MSN, Kaixin.com has obtained MSN user data. After the user registers with Kaixin.com, MSN will automatically send the invitation link to their MSN friends. Sometimes, MSN users will receive dozens of links in one day and invite them to join Kaixin.com until MSN users are registered. Once registered, it will automatically become the next propagation node. Thanks to this explosive viral communication marketing model, Kaixin's users have grown exponentially in just a few months.
Talking about marketing like this marketing, there is always a way to avoid viral marketing, which is also mentioned in many textbooks, but why is this method difficult to implement? Perhaps, many of the masters of online marketing have been handy, but secretly. Just like SEO, I made a result, but I dare not show people.
10: Personalized marketing
You can either download the video of the female star MileyCyrus from the Disney website, play a character in the Disney world, or even create a robot like the movie "Warpower". You will experience a lot of things, you will have a different ending from others, in the process of interacting with many characters, even more incredible is that you just use your mobile phone to send text messages, you can "experience Disney World" paradise". This is how Walt Disney has been using personalized marketing strategies for many years.
Ten ways of internet marketing