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The history of underwear to see the world's changes
Someone once said that "the length of a woman's skirt is a global economic benchmark." The evolution of underwear also tells of social changes. HANRO's 129-year history constantly confirms the awakening of women's self-awareness and the evolution of aesthetic standards. Those ICON in each generation, those who keep changing in different times, those who represent the concept of women in every age, colored underwear ... Let us take a different perspective, the history of underwear to see the changes in the world. 1890 ': Birth in Classical Aestheticism In the 1890s, fast-paced urban life changed the face of most European cities. In a male-dominated social context, it is important for women to choose their lingerie to please her husband and chase fashion trends standard. French upper class women in order to pursue the S-shaped curve will be forced to squeeze themselves into tights. British women's attitude towards the body is more healthy and rational, followed by setting off a relaxed style of dress fashion wave. Handschin, one of HANRO's founders, saw the need for "health and relaxation" and started a natural and comfortable lingerie career. 1884, HANRO prototype - textile factory was born in Switzerland. HANRO's natural fabrics, elaborate crocheted lace, handmade silky ribbons and loose knitwear mark the end of an era of restrained leotards, opening the way to HANRO's success. In 1895, Mr. Handschin met his perfect partner - Mr. Ronus. The two founders put together the first syllable of their surname, and the name of the HANRO brand was born. 1920 ': Defining Elegance Purely In Paris, women's fashion designers respected their "neo-liberalism" in loose, comfortable clothing. Designers define "elegant" as "pure." This definition has also become HANRO's design philosophy, and has continued until now. 1930 ': the return of the curve of beauty 30s of last century, with the rise of the movie industry, a huge black and white screen has become a symbol of that era, the screen actress to become avant-garde fashion, full of rich retro flavor throughout Europe, the European women back to highlight Curve of the United States. Natural drape fabric fit the skin, gently wrapped the body, depicting the beautiful female waist, buttocks curve. The granddaughter of HANRO's founder opened the "invisible underwear" era with the first "super light" fabric. HANRO's product line is also increasingly rich, joined the beachwear and swimwear and other sports and leisure products. And HANRO greater surprise for women lies in the "cylinder jacquard knitting machine" invention. This invention is patented by the world and offers a wider range of possibilities for HANRO to write curve beauty. 1950 ': fame Hollywood 50s of last century, with the haze of World War II gradually receded, the pursuit of beautiful happy family life swept across Europe and the United States, the fashion circle called "a beautiful era." With the popularization of radio and television, the signal of "hope" was brought into every family. Movie star to become an advertising carrier, Marilyn Monroe, Brigitte Barton, Audrey Hepburn to Hollywood to the boiling point. Pursuit of soft texture of the underwear, the Mini bra, Siamese tights to the public. It is also at this time, HANRO established a VIP service in Hollywood, and HANRO also the most elegant gesture synonymous with luxury underwear. Up to now, there are also many royalty members who follow celebrities like Sharon Stone, Nicole Kidman and Oprah. 1960-1970 ': From outside and inside by objects and heart from the hustle and bustle of popular culture to the quiet of nature, Europe has completed the cultural change and precipitation in 20 years, and HANRO also strengthened its world in this change Underwear industry's leading position. 1980 ': Regression to Classic Shaping Styling is a key word of the 1980s that describes the internal and external attitudes of private life and professional life. The unforgettable shoulders mark the birth of Dallas and the rise of working women. Back to Classic As the HANRO's motto, "Cotton Seamless Shirt 1501" ("Seamless Cotton 1501") was released in 1985 and has been a star product in the HANRO range since its birth This record of high demand has created. Satin ribbons wrap perfectly around the edges of the garment, neckline and adjustable shoulder straps for optimum shoulder and neck comfort. The brand will be the traditional elements of satin ribbon with the combination of fashion trends, to create the lingerie in the eternal classic. 1990 ': Minimalist Style of Health Choice In the last decade of last century, with the continuous improvement of the global economy, defining lifestyles with both physical and mental health and defining true luxury in harmony with nature became the pursuit of people, HANRO uphold its long History and valuable experience, return to the fundamental to pure natural fabrics, after careful subtle treatment to meet the needs of customers top quality. The "Touch Feeling", released in 1999, is a true "second skin" with ultra-fine fiber fabrics that give the body the perfect fit. The growing demand proves that the "HANRO boom" has come. Healthy lifestyle - emerging fashion The 21st century: the luxury of the skin never ceases "The return to the foundation never equals the end of progress" is HANRO's philosophy and the goal of maximizing sustainable and innovative quality for global customers . HANRO brand grew just 129 years ago as an underwear evolutionary history. With its long history and rich experience, HANRO has its footprint all over the world, London, New York, Paris and Tokyo ... Finally, in 2011, HANRO It is the first step in mainland China, settled in the Peninsula Beijing Hotel, HANRO's cultural photocopying to this magical oriental kingdom. HANRO has been truly loyal to himself at every step of the way.