The sweater industry does not lack brand names

The sweater industry does not lack brand names

Australia, the former Soviet Union, New Zealand, Argentina, and China are the largest producers of sheep wool in the world. Sheep wool is divided into five categories according to fineness and length, such as fine wool, semi-fine wool, long wool, hybrid hair, and coarse wool. Chinese sheep wool varieties include Mongolian wool, Tibetan wool, and Kazakh wool. Oceania's raw wool production accounts for about 40% of the world's total wool. Australia mainly produces fine hair, New Zealand mainly produces semi-fine hair, and the average annual hair production is more than 5.0 kg. The level of hair production in South America is also higher. Australia, New Zealand, the Soviet Union and China are major producers of wool, accounting for about 60% of the world's total wool production. The main exporting countries of wool include Australia and New Zealand, as well as Argentina and Uruguay and South Africa.

China's wool sweater industry has no shortage of brands. There are currently 180 domestic sweater companies registered to use the “pure wool logo”. This shows how fierce the competition in China's sweater market is. At present, sweaters are still the main clothing for wage earners for the winter, and thus have huge market potential. Although the rise of cashmere sweaters has had a great impact on the sweater market, due to the low production of cashmere raw yarn, the yarn strength is not enough, it is not wearable, it is not easy to care, and it cannot be a mass product, so it can not replace the sweater. On the one hand, there is a huge market, and on the other hand, there is fierce competition. Only the famous brands can stand out. In China's woolen sweater industry, it is the famous brand. The fashion trend of sweaters has naturally brought new opportunities to the apparel design industry. On the one hand, we must pay close attention to the research market, study the individualized needs of different consumers, and on the other hand, actively establish strategic partnerships with sweater brands. Fashionable consumption is not only reflected in the style, but also in the fabric. Suppliers must carefully study this change and its new changes in demand for raw materials to actively develop new raw materials. The fashion and brand name of sweaters will lead to the rise of sweater stores. On the basis of the traditional big store sales model, retailers should actively study the marketing model of specialty stores. In 2011, the total market share of the top ten brands in the sweater market was 31.83%. Erdos Oqun and Hengyuanxiang occupy the top two; Hellmans ranks third; after the fourth, the brands are Luwang, Biqi, Jinlilai, Tianshan, Montagut, Saiqiu and Boss, and the market share is low. The competition is fierce.

In recent years, China's woolen sweater industry has experienced rapid speed. Thanks to the continuous improvement of the production technology of the sweater industry and the continuous expansion of the downstream demand market, the sweater industry is very optimistic in both domestic and international markets. In 2012, China's sweater industry is facing a new situation. As the number of newly entered enterprises continues to increase, the prices of upstream raw materials continue to rise, resulting in lower profits of the industry. Therefore, the market competition in China's sweater industry is becoming increasingly fierce. Faced with this situation, enterprises in the sweater industry should respond actively, focus on cultivating innovation capabilities, continuously improve their production technology, and strengthen their competitive advantages. At the same time, enterprises in the sweater industry should fully grasp the market operation of the industry. The situation, constantly learning the latest production technology of the industry, understanding the trend of national policies and regulations in the industry, and mastering the dynamics of competitors in the same industry, only in this way can enterprises fully understand the dynamics of the industry and their position in the industry, and formulate the correct The strategy is to enable companies to take the lead in the brutal market competition.

Manufacturers and units related to sweaters and enterprises and investors who plan to invest in the sweater industry should accurately understand the current market development of the sweater industry, grasp the current consumption trends and trends of the sweater industry, and formulate a reasonable marketing strategy.

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