Each desirable city has its own unique label. The countless women who are actively struggling in these cities create their own stories with dreams and persistence. To applaud the freedom of women and the spirit of Lohas, Adidas launched the Women in Power project to join hands with new-generation female artists from Shanghai, New York and London to freely imagine, bringing a series of creative products that are both practical and artistic, helping women use artistic language Express yourself and enjoy city life and sports moments. Shanghai series bloom naturally In the Women in Power Shanghai series, Adidas has joined hands with emerging artist Nini Sum to embark on an artistic journey. Nini, deeply influenced by contemporary urban life and Eastern philosophy, integrates sports, live music and creativity, and collides with Adidas to create surprises. The rich colors, diversified pattern creation, and the vibrant floral and tree print designs in the series are inspired by Nini's life experience in Shanghai and her love for nature. She firmly believes that female power is like the beauty of nature, tough and full of power. This series of products present layered and smooth lines, helping women enjoy free and unfettered sports experience; from running to swimming, meeting a variety of sports scenes and crossing different sports needs, Nini takes life experience as the starting point and creates it for modern women Practical and stylish sports equipment. Nini said: "Take care of yourself. Build strong physical and spiritual beliefs, and you will naturally feel your inner strength." New York series passion and vitality Jordan is a graphic designer from Brooklyn, New York, who has his own unique concept of color and design. She is passionate about surrealism and psychedelic rock art, and is good at creating continuity of pictures, expressing the image of plant patterns, so that natural pictures are full of power and energy. For the creation of the Women in Power New York series, Jordan used bright colors and combined her iconic plant imagery creation pattern and abstract face design, full of fun and vitality. She hopes to inspire women to find their own inner energy and self-expression with products that meet the needs of daily life. She said: "We have unlimited energy and the power to exert it. Every woman is like this." Fashionable and fun London series Egle, an artist and illustrator from London, is known for his bright, vibrant and bold works. His works are not only powerful, but also full of fun and vitality. Before the collaboration, Egle has been attracted by sportswear and streetwear, and this love has also been applied to the Women in Power London series. This series of products uses bright colors and draws innovative printing styles; in the design, Egle also draws on themes such as women’s self-awareness, female power and popular culture, just like Egle’s iconic artistic style-designed to inspire and encourage women Be able to express yourself confidently and boldly in any sport. Exercise is also an important part of Egle's life. In addition to improving her physical condition, it is also one of the ways for her to use her imagination. Egle said: "Exercise is like a reset button. It gives me a brand new self." Different cities may have different landscapes, but they also have groups of women full of free power and unlimited vitality. The adidas design team went deep into these cities full of unique cultures and explored local art. Not only was it deeply moved by the cultural charm, it was also infected by the female power wherever it went. Hand in hand with designers, actors and an innovative all-female creative team, Adidas cheers for sports and Lohas, advocates healthy sports for women, releases their strength, and expresses themselves bravely! Adidas' new Women in Power Shanghai series products are now available in offline stores such as Adidas Women's Store, Adidas official website and Adidas Tmall flagship store. Welcome to buy. Medium Style,Brief Mesh Lining Short,Man Swim Suits,Mens Long Swim Shorts shaoxing junjia textile co.,ltd , https://www.junswim.com
Adidas joins hands with the new generation of female artists to imagine freely, cheering for urban freedom and the spirit of happy life