The new concept of scientific consumption of beauty makeup, the first annual index list of beauty practice!

The new concept of scientific consumption of beauty makeup, the first annual index list of beauty practice!

On March 18, the annual beauty product selection activity of Beauty Cultivation-the 1st Beauty Cultivation Index List was officially released. This list seeks to use scientific, rigorous, fair and impartial selection criteria, through the statistics of the performance of 2.5 million+ beauty products included in the beauty repair app in 2020, and based on the beauty repair index scores, 3 comprehensive rankings and 10 categories are selected. A total of 240 annual good products are on the list.

The reporter saw in the list that internationally renowned brands such as Lancome, Estee Lauder, Coyan's and Shiseido were selected into the classic list; popular domestic brands such as Perfect Diary, Huaxizi, Herborist and other popular domestic brands were selected into the new list; SK-II, Elizabeth Arden, MedRepair, etc. 40 A consumer favorite brand was included in the beauty repair box list.

Provide high-quality decision-making reference for Chinese consumers

Beauty Beauty is a cosmetic ingredient query platform. Since the Beauty Beauty app was launched in 2015, it has gradually built a complete database of 2.5 million beauty products around the world, and has provided more than 2.2 billion beauty products to more than 20 million Beauty users. Information query services such as sex, functional ingredients, skin quality matching degree, etc., are deeply loved by the majority of users of Aimei, and the software installed capacity ranks in the forefront of its kind throughout the year.

The release of the beauty repair index list created a precedent for the application of big data on domestic beauty consumption. Beautiful practice big data BEBD through intelligent scoring of 2.5 million+ products, 27,000+ ingredients, 95,000+ brands, 6500+ factories, and 16,000+ raw material suppliers to evaluate the comprehensive situation such as comparative popularity and word-of-mouth. It belongs to Dynamic indicators. The product beauty repair index algorithm covers product-related calculation factors, such as search, browsing, favorites, comments, ratings, etc., which have a wide range of reference values ​​for Chinese consumers.

User Reviews in the Beautiful Practice App

It is precisely based on the grasp of the new consumer trends of the majority of users that the "US Repair Index List" list is constantly upgraded to provide better consumer guide services. Following the first launch of the Meixiu Monthly List in 2017, the 2020 Meixiu Index will continue to explore the diversified needs of mainstream consumer groups and provide one-stop solutions to the top 10 skin care needs of users, including cleansing, sunscreen, eye care, and makeup removal. .

Scientific consumer demand highlights

The "Beauty Repair Index List" reflects the new trends in the consumer decision-making dimensions of "checking", "trying", "watching" and "buying" beauty makeup. The reporter learned from Meixiuxue that users aged 18-29 pay more attention to product ingredients and function claims; the "sample trial economy" represented by Meixiu Box has become a new choice for "Hou Lang" to purchase formal products; platform users are keen to share shopping experience, A beauty-friendly community is built among users to help each other.

Screenshots of the list in the App

Just like the concept of "Science Leads Beauty" advocated by Beauty Training, Beauty Training hopes to promote the scientific consumption concept of beauty makeup through the release of this list, that is, to protect consumers’ right to safety and the right to know as the core, and guide consumers to safe and healthy consumption. Timely and moderate consumption, correct selection of products, and sustainable consumption, encourage consumers to select beauty products and consumption levels based on their own needs and economic conditions, so that consumers at different levels can obtain fair and equal beauty consumption guidelines.

This time the list is not only released on the Beauty Practice App, but also on multiple mainstream social platforms to convey the values ​​of scientific consumption. During the event, there were more than 5 million page views on the site list; the related topic #美修index榜# on Sina Weibo on the Meixiu Index list exceeded 20 million views and more than 50,000 discussions; including Harper’s Bazaar More than 200 industry media, including Ruili, COSMO, ELLE, and Pinguan, reported the release of this list.

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