SNOWBOUND (ç’±å¦ ) is a well-known women's brand under the flag of Chi Trade Co., Ltd., with its innate design style since its inception quickly occupy an important position in the market and become the industry's pioneer fashion brand, ç’± å¦ has been Rococo-style Gorgeous poetry sensual and popart the concept of a combination of rich and diverse product portfolio, beautiful and colorful images and personalized profile design, fashion mix and match clothing fun, guide the trend of personalized trend; in the design of clothing To the overall match, the pursuit of personalized, diversified style features, enjoy the modern era of women's unique charm, is committed to creating a modern metropolitan atmosphere of international ladies brand. Reporter: First, let's introduce ourselves briefly. Cheng total: Hello, everyone, friends, you are good! I am Shenzhen ç’± å¦ women's general manager and design director Cheng Xue. Reporter: Well, we also come to understand the ç’± å¦ women's brand. Cheng total: ç’± å¦ Women are from the Republic of Korea in 2006 to come to do the national market, we have been holding the domestic female market in the years of familiarity, in product research and development continue to meet the needs of women in the domestic market, each section we Will also cooperate with foreign planning companies, more is to think of the real degree of product sales and personalization more to suit the needs of domestic women. Reporter: The layout of the exhibition hall is very special, the layout of the exhibition hall with the theme of "Princess Unicorn", is what kind of meaning? Cheng total: Because the women's dandy stone has a unicorn, in fact, is also like a loyal unicorns unicorns accompanied by girls in life, work growth. Reporter: From the grubby Hall can see the unique and innovative women's clothing, then every quarter of the women's clothing design inspiration comes from where? Cheng total: ç’± å¦ Women have been holding their uniqueness, in the product development process, we continue to extend their position every quarter, to do more innovation is more in line with the preferences of young people now, with some international fashion Trends, to seize the bright spots of clothing With the uniqueness of our clothing, every year to make a promotion and extension. Reporter: I believe such a joke will attract more consumers, want to make the brand better and better, can be said to join a very good marketing tool, then what advantages? Cheng total: A few years ago we are all doing their own direct shop, in fact, really open the market to do the agency and joining also from the previous year, we now have more than 80 franchise stores nationwide, but also the promotion of the previous year, the current However, we also hope that based on our product positioning, product tonality can find a better customer to carry out strategic cooperation, so we are not very anxious and hope that the strong development in the future joint. Reporter: For the new franchisees, no experience is flawed, for the new customers have what kind of support policy? Cheng Total: In these years we are all our first direct sales shop, when our products and our team stable, for the future of our agents and franchisees, we hope that they and our outlets do the same Good service, training, good guidance. Whether agency or Direct, in terms of the company are the same. Reporter: Finally, let's talk about the future development plan after it. Cheng total: ç’± å¦ We have always been bowed Lianqiu Gong, in fact, the purpose of only one, the domestic market is very large, there are quite a number of competing brands, then how can we stand out, in fact, in the end still combined with you have the best Of the products, the best quality, back and forth to our VIP, back to those who like our shy guests. In the coming years, we will continue to improve our price / performance ratio, make our customers more affordable, and more in line with the growing demand of our VIPs. We will enhance the R & D capabilities of our products and make our team more capable to meet the future. market. Reporter: I believe shy after the total led by Cheng Cheng shine. Super Light Synthetic Leather,Super Synthetic Pvc Leather,Super Light Pu Leather,Super Light Artificial Leather Shaoxing Dongtai Polymeric Materials Co.,Ltd , https://www.sxdtmaterials.com
Let us now with the general manager of the ç’± å¦ women's brand Cheng always come to understand the popular trust of consumers ç’± å¦ it. 
China Beauty Network interview ç’± å¦ women's general manager and design director Cheng total