Designer Brand CJYAO: Redefining Fashion's "Deliberate"

CJYAO's Redefining Fashion

CJ loves the combination of subtle geometric aesthetics and different texture materials, abandoning the excess impetuous decoration, and sometimes mingling with the fun "symbols", sometimes bringing into the atmosphere of the street; not subject to gender and age, a large area The splicing features of the color blocks present another modern aesthetic of non-traditional vision. At the same time, many accessories that are not commonly used, such as the brand-loving natural wood combined with industrial design sense, will be used. It is not so much conceptualization or experimental as it is. It is more about CJ's new understanding and re-definition of fashion. It is a fine balance of exquisite elegance and humor.

Designer CJ YAO was born in Shanghai and is a ghost horse talent who graduated from Central Saint Martins in Central London in 2012. He worked at Alexander Mcqueen in London during his studies. Her graduated design “Wood be” Phoebe series stood out in many works and was finally officially released on the official show floor. With this series, she received The magazine interviewed and was named "Next Generation" followed closely by many famous media. In early 2013, CJ established a personal studio. Subsequently registered and established the brand "CJYAO" in both China and Britain. In 2014, CJ made its debut at the domestic T-Taiwan for the first time at Shanghai Fashion Week. She is a girl with a strong subjective initiative. She refuses to swear and procrastinate. She does not have princess disease. She walks away and constantly tries fresh, exciting and entertaining breakthroughs. She rushes into the city's steel and cement, like endless youth power. It is not so much a perseverance as it is her rebellion against the status quo of stereotypes. She gives the color of the jump and the tailoring of the fun to the beauty of the fashion. It intends to create women's self-confidence and strength, yet they are gentle and elegant in their bones. temperament. There is a huge magnetic field in her body. It may be a kind of reverse personality charm. She just wants to bring you the joy of playing and the freedom to wear different clothes.

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