Future wig industry market prospects show a new pattern

Below, let's take a look at the industry status and breakthrough opportunities mapped in the report.

According to Nielsen data from the world-famous market research company, the export volume of China's wig market at the beginning of 2017 showed an upward trend year-on-year, which brought new impetus to the development of the domestic wig industry. With the gradual change of domestic consumers' perceptions of wigs, the domestic market consumption capacity is still strong, and several giants such as Hailin, Rebecca and Ai Ruimei have become the leading brands affecting the market.

In 2016, the US hair products consumption reached 5 billion US dollars, per capita consumption of hair products 15.75 US dollars (108 yuan), while China's hair products consumption reached 3.5 billion yuan, per capita consumption of hair products 2.55 yuan, the per capita consumption gap between China and the United States 42.4 times. The reporter was informed that China's wig production accounted for 80% of the global market share, most of the wig products are exported to foreign markets, senior industry insiders said that China as the world's largest consumer of luxury goods, beauty, electronics, China in the next 10 years Hair product consumption is expected to reach over 30 billion consumer scale, and there is still huge potential for the development of the domestic wig market.

According to the latest data released by the “China Hair Loss Population Survey”, there are about 200 million people with hair loss in China, and the number of male hair loss is about 130 million. However, due to the deep-rooted traditional thinking, people suffering from hair loss prefer to spend tens of thousands of dollars for treatment and I don't want to spend thousands of dollars wearing wigs. In fact, wearing a wig from a health perspective is the best choice for health and fashion. The survey data shows that the fastest-growing categories of consumer spending in first- and second-tier cities are beauty and beauty products, while wigs are the first fashion, and the improvement of external appearance is immediate.

At present, several major brands such as China Sea Forest, Rebecca, and Ai Ruimei are called the leaders of the wig industry by virtue of their respective advantages. Specifically, Hailin Forest Wig is a brand of Hailin Forest Import and Export Co., Ltd., which is the only one of China's top 10 wig trade companies focusing on high-end wig manufacturing. Relying on the production and R&D resources of our own factories, we provide users with a full range of high quality wigs. It is worth mentioning that the sea forest wig pays more attention to the combination of wig products and personal custom styling, and uses the mixed styling and the combination of service and products to create the best experience for users. While highlighting its own advantages, Hailin has also deployed online and offline omni-channel sales to strengthen the expansion of the blank market.

Rebecca is the Chinese market wig brand under the Rebecca Group, the only listed company in China. It has set off the banner of China's wig brand building, allowing Chinese consumers to understand high-end fashion wigs and is now omni-channel brand management. Both online and offline sales are available. Ai Ruimei relies on the company's production resources and technical capabilities to provide a full range of products for wigs, hair extensions and accessories.

In summary, it is not difficult to see that the Chinese wig market will be welcoming explosive growth. Under the influence of mainstream brands such as Hailin Forest, Rebecca and Eremy, consumers will have a deeper understanding and affirmation of wigs. In addition, industry sources revealed that Qingdao Sea Forest will cooperate with hairdressing and other services in the future to provide consumers with a healthy, safe and fashionable consumer experience while ensuring that domestic and foreign products are the same quality.