INVISTA LYCRA (Leica) unveiled SIUF2017 technology and fashion perfect combination

April 19-21, 2017, China's underwear industry annual event - SIUF2017 China (Shenzhen) International Brand Underwear Exhibition was held in Shenzhen Convention and Exhibition Center. INVISTA, a well-known domestic fiber and fabric integrated production and sales company, once again appeared at the Shenzhen Underwear Exhibition, and at the show highlighted the concept of innovative LYCRA? lastingFIT bra flank technology and sports and leisure style, showing its crossover in underwear And the first step in the development of bras.

INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. It owns major brands such as LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®. INVISTA has advanced technology in the fields of nylon, elastic fiber and polyester. Its products are widely used in clothing, carpets, auto parts, and a wide range of other daily necessities. LYCRA?, Lycra?, T400? and dualFX? are registered trademarks of INVISTA.

The INVISTA LYCRA showroom, full of technology and fashion, is eye-catching, with a wide range of underwear products in front of a clean white wall.

At the exhibition, INVISTA also cooperated with 7 Chinese underwear brands to create the LYCRA? (Leica?) brand show, giving SIUF audience a distinctive visual impression, combining technology and fashion, beauty, function and comfort. Sexy is more tension. The catwalk is based on "I AM EVERY WOMAN, I am a real woman" and is subdivided into OPTIMIZED SELF under this big theme. I am the best, FLAWLESS ME, perfect, MOST FEMININE ME, the most feminine. The four sub-themes of "THE REBEL IN ME Rebellious Me" show the woman's thousands of styles to the fullest.

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