High-end foreign men's brand Xinlin brand original out of China

High-end foreign men's brand Xinlin brand original out of China

Where is Simblin's "Foreign Brand"? What kind of secret hides behind this brand?

Shopping malls such as battlefields and business battles are not surprising, but in the highly competitive high-end apparel industry, there are several high-end brands that are “very close to each other”. They are so good that they can't help but make people want to explore.

Walking in Beijing's many shopping malls, you can often see a high-end clothing brand, IN-BERLIN, with a price tag of thousands of dollars. According to public information, XinBinBei is described as a famous German brand, but some netizens have recently questioned this, claiming that using IN-BERLIN as a keyword on Google search found only 9 results in Germany. The netizen also revealed that at the counter of the brand, the clerk claimed to be a British brand; and the results of the inquiry in the UK Trademark Office showed that the brand's registration time in China was earlier than in the United Kingdom. All these doubts caused the netizen to have extremely mistrusted the identity of the “German famous men’s brand”.

So, where is Simbain's "foreign brand"? What kind of secret hides behind this brand? "Daily Economic News" reporter recently conducted an investigation.

China registered Xin Binglin earlier than the United Kingdom

In the second floor of the Lufthansa Friendship Shopping Mall, the clothing of the Xin Berlin brand occupies a prominent position in the men's wear area. The reporter found that the brand's manufacturers and dealers are Beijing Shifu Yingjie Clothing & Garment Co., Ltd. Most of the products are expensive, a jacket for autumn and winter clothes is priced at tens of thousands of yuan, and an unassuming shirt is priced at several hundred. yuan. The salesperson stated that Sinclair’s clothing was partly from Guangdong and partly from the United Kingdom. However, what the factory was manufacturing specifically, the salesperson said he did not know, and people who bought clothes did not ask.

In the introduction of Baidu entries and other materials, there is such a description: Simbin is a well-known German men's brand, known as the world's greatest literary giant Shakespeare was born in the United Kingdom ... ... reflects the connotation of successful men, self-cultivation , temperament, dignity. According to a report released by the Consumer Reports magazine in 2010, Simbin is available in department stores such as Beijing Lufthansa Friendship Shopping Center, Cuiwei Building, Xidan Shopping Mall, Contemporary Shopping Mall, and SOGO Shopping Mall.

According to the clues provided by netizens, "Daily Economic News" reporter searched for the INBEILIN brand on Google's UK website and found only 7 results were displayed; on the Google German website, there were only 9 results. During the search, the company’s website was not found. Only on the website of a clothing company called “Godkirke” was there information on Sindelberg. The information showed that Goetheke was a distributor of Sinclair. In addition, another publicly available information shows that Simbin and Beijing Fengshi Yingjie Clothing & Garment Co., Ltd. were founded by a man named Ge Shuxian.

The reporter then inquired on the China Trademarks Online and found that the owners of the INBERLIN trademark are Ge Shuxian and Xiamen Tuya Fashion Co., Ltd., in which Ge Shuxian owns the Chinese translation of the trademark as “XinBin Berlin”, and the trademark of Xiamen Tuya Fashion Co., Ltd. is translated into Chinese. "Ibn Berlin", the company's official also told reporters that they do not have any connection with the Beijing market's Xin Bolin brand.

Judging from the date of application and announcement, the application date for Ge Shuxian’s filing of the Simbin Chinese trademark is October 10, 2002 and the registration announcement date is August 7, 2004, and the period of validity is from the registration announcement date to August 6, 2014. . The application date of the English trademark INBERLIN in China was November 29, 2002. The registration announcement date and validity period were not displayed. The message in the Remarks column indicates that the trademark has expired.

However, on the website of the Intellec-tualPropertyOffice (http:/), the reporter found that the filing date of the INBERLIN brand application was June 12, 2003, and the registration announcement date was December 12, 2003. Its brand owner is "Bicester Limit-ed", also known as Bisite. According to the chronological order of application, the application date of XinmBerlin in China is earlier than the date of filing the application in the United Kingdom. So, does Ge Shuxian and Bisite have any connection? The reporter continued to follow this up.

Associated brands have been exposed to excessive formaldehyde

In fact, the case of Ge Shuxian and Bisite company registering the same trademark is more than just Simbin. After investigating the website of China Trademark and the website of the British Intellectual Property Office, the reporter of the "Daily Economic News" found that there are 28 trademarks registered under the name of Ge Shuxian, 24 of which belong to the 25th category, namely clothing, shoes and hats; On the website of the British Intellectual Property Office, the reporter also found 11 of these trademarks. The registered categories are also category 25, and the application date is later than the date of application in China, but the holders are all Bisite. the company.

For example, the English trademark of “Dresas Guest” is “DILIGENCELUCKY”, the application time in China is October 10, 2002, the registration announcement date is June 28, 2004, and the trademark holder is Ge Shuxian; The time for filing a trademark in the United Kingdom was June 12, 2003, and the registration announcement date was December 5, 2003. The trademark holder was "Bicester Limited."

The English trademark of “Aritona” is “Aolt-na”. The Chinese trademark is registered with the China Trademark Office. The application date is October 10, 2002. The registration announcement date is June 28, 2004. The trademark holder is Ge Shuxian. Its English trademark is registered with the British Intellectual Property Office, the application date is May 25, 2004, the registration announcement date is November 19, 2004; the application date of its Chinese trademark is July 2, 2003, and the registration announcement date is On January 23, 2004, the owner was "Bicester Limited."

"Sarioto" is an English trademark of "Sliaot", but it only registered Chinese trademarks in China, the application date was October 10, 2002, and the registration announcement date was June 28, 2004. Its trademark holder was Ge Shuxian. In the UK Intellectual Property Office, the Chinese trademark application date is June 12, 2003, the registration announcement date is December 13, 2003; the English trademark application date is May 25, 2004, and the registration announcement date is 2004.11. On the 19th of the month, the holder was also "Bicester Limited."

The English trademark of "Godeckie" is "CARDKAI", the application time for the Chinese trademark registration in China is October 10, 2002, the registration announcement date is June 7, 2004; the application date for the English trademark registration in China is 2003. On March 11, the registration announcement date was February 28, 2005. The application for registration of the Chinese version of the mark in the United Kingdom is June 12, 2003, the registration announcement date is December 19, 2003; the application time for the English version registered in the United Kingdom is May 24, 2004, and the registration announcement date is November 19, 2004. Similar to the foregoing, the holder of the trademark registered in China is Ge Shuxian and the owner registered in the United Kingdom is also “Bicester Limited”.

In addition, Ge Shuxian registered in China but has not been registered in the United Kingdom by Bicester Limited. There are 14 trademarks such as “Bicester”, “Brest”, “Camborne”, “Composite” and “Dongjiao Lane”. The existence of "Bicester Limited" is still a mystery at present. On the website of the Beijing Municipal Administration for Industry and Commerce and the website of the State Administration for Industry and Commerce of China, the reporters were unable to find out the information of this company. The address and telephone number of a foreigner who stayed on the Internet in Beijing Jianwai SOHO, the other party said that they had moved go.

In addition, during the interview, the reporter also found that on August 1, 2007, the "Sarioto" slacks with the production date of March of the same year, lot number SL070102802, and size 185/96A (39) were once inspected by Beijing Quality Supervision Bureau. Bureau checks, and was banned for sale due to excessive formaldehyde.

Multiple brands and companies "do not divide you and me"?

Ge Shuxian is the owner of trademarks such as “Xinlin”, “Sarriotio”, “Goethe Keyi” and “Oritona”, and Beijing Fengshi Yingjie Clothing & Accessories Co., Ltd. (hereinafter referred to as Yingshi Yingjie) is What is the relationship between the production and distributors of the Simbin brand? The reporter tried to find an answer on the website of the Beijing Municipal Bureau of Industry and Commerce.

According to the information of the Beijing Municipal Bureau of Industry and Commerce, the registered address of Fengshi Yingjie is at Room 503, 5th floor, Building 13, East Green Zone, Chongwen District, Beijing. The registered capital is RMB 500,000. The legal representative is GE Minqin. The business scope is sales of clothing shoes. Cap, needle textiles, daily necessities, handicrafts, etc. The registration date is June 20, 2003 and the operating period is until June 19, 2013. Previously, there was a public information show that Ying Shi Ying Jie is a private enterprise operating high-end men's clothing, founded in 1996, the founder Ge Shuxian. The data also revealed that the company is a typical family business. Important positions are managed by Ge Shuxian's relatives, and his younger brother Ge Songlin and his younger brother Ge Xianglin are in the company.

Strangely, when the Daily Economic News reporter tried to contact Yingshi Yingjie with the phone number that Lufthansa found, the telephone operator called himself “Hello, Goetheke...” "General Ge" understands the situation concerning Xin Berlin. The operator informed the other phone that the reporter first found a manager named Yang. Afterwards, a person who claimed to be Mr. Yang called back to the reporter and said that Yingshijie was only one of the companies in the place where she worked, and XinBinlin was only one of the medium and high-end brands operated by the company and was registered in the UK. There are also imported garments made in China, mainly for successful men. The Yang surnamed manager acknowledged the relationship between Ge Shuxian and Ge Minqin, but refused to answer what the relationship was. In addition, Manager Yang rejected the reporter’s interview on the grounds that the company did not have the need to advertise.

On the other hand, the reporter recently went to the 7th floor of the 3rd section of Zhengren Building, No. 9 Chongwenmenwai Avenue, the registered place of Sarrioto and Goetheke, and found that the branch is currently a branch of China Minsheng Bank Chongwenmen Branch. And Beijing Tianrun Jinbai Investment Group's office location. One woman, about 50 years old, said that the site had previously been the registered place for Sarrioto and Goetheke, but the two companies did not work in the company and have been moving for six years.

The reporter then went to Building 13, Lujing Xinyuan East District, Xizhao Temple Street, Chongwen District, Beijing, where the registration office of Fengshi Yingjie Company was located. However, it unexpectedly found on the signboard of the first floor hall that Goedek was removed from Zhengren Mansion. The company is here on the 5th floor, and Salioto is also on the 6th floor of the building.

On the 5th floor, the reporter encountered a lady in her 50s who was reputed to be called “Manager Chen.” She said that the company the reporter was looking for was there, and confirmed that there was a certain relationship between Ge Shuxian and Ge Minqin, but could not accept the interview. When the reporter tried to ask again, a young boy came over and stopped.

The reporter then went to the 6th floor and a young male staff member stated that Goethe Keith Company, Saritoto Company, and Everest Yingjie Company are all "the same company," but they belong to different departments.

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