Taiwan Shangpin ILOO's first overseas branch falls in Singapore

Taiwan Shangpin ILOO's first overseas branch falls in Singapore

This is also the first time that iROO has entered the overseas market after operating in Taiwan for 10 years. According to iROO Vice President Li Lihan, “Choose Singapore as the first overseas market because Singapore is an international city and a shopping hub for locals and tourists.”

iROO Fashion Women

ILO has locked women between the ages of 25 and 45. The brand produces only 5 to 10 pieces of each style and size, and is issued in limited editions. The popularity of each design is up to 5 seasons.

Taiwan’s fashion news programs provide a “window” for understanding Taiwan’s fashion. Now that Taiwanese fashion brand iROO has opened in the local market, consumers can look at Taiwanese fashion directly from the window in the Marina Bay Sands store.

iROO shop

This is also the first time that iROO has entered the overseas market after operating in Taiwan for 10 years. According to iROO Vice President Li Lihan, “Choose Singapore as the first overseas market because Singapore is an international city and a shopping hub for locals and tourists.”

iROO is a brand created by a group of professional fashion designers. It is divided into three series: City, Casual and Party. The main target is women aged 25 to 45. At present, the brand has 70 stores in Taiwan.

Li Lihan introduced Taiwan's fashion as a trending artery, combining high-end fashion and street fashion elements. "The Taiwanese fashion world has drawn inspiration from the international stage and then transformed it into a unique design. It is not only suitable for the tastes of Taiwanese people, but also has international selling points."

iROO adopts the same business model in Taiwan and Taiwan as its sales and marketing strategy of “no rebates year after year and new products in weeks and weeks”. Li Lihan said: "Every style and size, only 5 to 10 pieces of clothing, are limited edition, sold out, but the popularity of each design's 'life' of 5 seasons. Every week to launch a new design, customers can Always update clothes and take the leading edge of the trend."

As for the policy of not discounting, Li Lihan explained that iROO's design and materials are rich in texture, and it is committed to high-quality professional and personalized services. All staff members are also professional fashion consultants and shopping experts, and can give customers opinions and assistance at any time.

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