Interview with poetry Beibei women's marketing director Pan: How to seek win-win situation with the dealer

Interview with poetry Beibei women's marketing director Pan: How to seek win-win situation with the dealer

(International) Garments Co., Ltd. (hereinafter referred to as "Carly International"), founded in 2007 in China's fashion capital Humen, is a multi-brand fashion apparel company. After several years of development, poetry Beibei women's wear has successfully covered more than 20 provincial administrative regions, a women's clothing industry to become a dark horse! 2015 Shenzhen Trade Fair on the occasion of poetry Beibei women's marketing director Pan guest Chinese beauty network broadcast room, and talk with us about the development of poetry honey!

诗蓓蜜-shibeimi

Beauty Network: Welcome Pan total. When is poetry bee started? It is a what brand?

Pan total: we have two women's clothing brand Carrie apparel, one is to show the unique characteristics of urban fashion women's luxury brand SHIBEIMI poetry honey, and the other is a simple and comfortable and comfortable Korean fashion brand SZstylebysz. The company was founded in 2007, started from e-commerce.

Beauty Network: Poetry honey product structure is how the child? How to position their price range?

Pan total: Poetry honey product structure is divided into several, we are divided into four series, such as the modern era, romantic first language, each series of products are different

Beauty Network: What is the consumer groups for each series is like?

Pan total: the consumer groups are the same, between 25 and 40 years old.

Beauty Network: Many brand new autumn and winter has come out, poetry honey honey in this area what arrangements?

Pan total: Our autumn has been listed on July 15, and we are staging, about 30 new models a week.

Beauty Network: Where can consumers buy poetry honey clothing now?

Pan total: Almost all over the country can buy, we have 10 branches in the country, more than 160 franchise stores,

Beauty Network: Next to which key areas to expand?

Pan total: At present, our main North China for South China.

Beauty Network: The choice of franchisees will consider what aspects?

Pan total: in the choice of franchisees we will be more stringent, because our shop management, sales and performance of the company is linked to our performance can be generated in the shop sales, so we shop for the area, flow, quality The requirements are particularly high.

Beauty Network: Now the garment market has been the impact of e-commerce and micro-business, many brands are unable to withstand such an impact and collapse, poetry Beauties how to ensure that they will not be eliminated by the market?

Pan total: Our product style is unique, can not find the second home, so forbid our dealers put our clothing products online to sell.

Beauty network: Poetry honey called "redefining the traditional fashion industry business model" is a kind of model? This model for the brand management has brought what kind of change?

Pan total : for the company brand has no effect, but we will be a conscientious enterprise, because only the profitability of the dealer we can profit, so as to be franchisee franchisee stand in a win-win situation to break the tradition. Because you know, like many brands will require the first batch of how much goods can not be sold, the dealer can only find their own way, but our company is not the same with them, you can not sell the goods are we to assume, even if You do not work with us, you return the goods to us, and we give you back the money. The company will be one-stop support distributors, distributors as long as the shop well on the line.

Beauty Network: Any career development are inseparable from the team, the interview last, what Pan always want to work with you to fight, hard team said it?

Pan total: all the hard work and hard work of the company team We see all see, you worked hard, but also like the major sites China Beauty Network, China Women's Network and other investment sites, has also given us great support, and also very grateful they.

Beauty Network: Well, once again thanks to the arrival of Pan, I believe poetry Bei honey in your heart and your team management, will be able to climb another peak.

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