Little Swan teamed up with Jingdong's first water magic party release conference

On May 29th, Little Swan will unite Jingdong at the Beijing Tongying Center to hold a 2018 Water Rubik's Party new product launch with the theme of “Roller upgrade, just choose cold water wash”. At the press conference, Little Swan will release a new product, the Water Cube washing machine and two antibacterial master series Jingdong for the washing machine.

Roller upgrade, we chose cold water in recent years, Chinese washing machine industry and the global market slowdown, while many companies homogenization of products of low price competition; on the other hand, consumer upgrades to user needs diversify, personalized .
Washing machine product innovation encounters bottlenecks and lacks a series of innovative technology products that can meet and lead consumer demand. Many consumers know that clothes are not worn but washed. Many of them sell for up to 20,000 yuan in high-end silk and fabric clothes. The price of clothing is even higher than that of a washing machine. Consumers simply do not dare to put it at home. Wash the washing machine. The problems caused by the shrinking of sweaters, the deformation of silk silk clothing, the fading of brightly colored clothes, etc., all make consumers feel that “good clothes are thrown into the washing machine, it is a disaster. The more times the washing is done, the more damage is caused. ".
With the gradual rejuvenation of consumer groups and the gradual improvement of consumption levels, the overall market for home appliances shows a trend of increasing the proportion of medium and high-end products year by year, especially in the field of washing machines. Simple washing can not satisfy consumers, consumers are washing machines. The requirement is not only to wash the clothes without wearing them, but also to achieve non-fading, no deformation and health. It can be said that the user is no longer satisfied with the simple need to liberate the hands to clean the clothes, but pay more attention to the healthy and humanized refined lifestyle.
The bottleneck of the industry and the pain points of users are the breakthroughs for the innovation of Little Swan. Based on the scientific and technological innovation of Little Swan in the washing machine industry for 40 years, Little Swan realizes the advantages of the traditional drum washing machine, through the black technology of the intelligent beat water flow system and the 3D cube inner cylinder and the magic lifting rib. The three major upgrades of ordinary drums, abandoning the fading and easy deformation, long washing time and other disadvantages, innovative research and development of water magic side "cold water washing" in the field of drum washing machine black technology, let Little Swan become the industry's first to receive the Electric Nobel Prize The so-called "German VDE certification" home appliance brand.
Then, as a new product that was launched in this conference, what is the beauty of this washing machine?
It is reported that the new water cube combines the washing habits of domestic households. Under normal temperature conditions, the inner cylinder rotates between 45 and 200 rpm, and outputs a variety of washing modes. The three magical water flows from weak to strong to form a smart washing beat. At the same time, with 3D cubic inner cylinder and magic lifting ribs, the same cleanliness of the washing machine with 40°C water temperature can be achieved without heating, and at the same time, the fabric fiber can be effectively protected and the decolorization rate can be reduced. In one fell swoop, the world's drum washing machine industry has only "hot water washing" in the past half century. While satisfying people's pursuit of a beautiful lifestyle and yearning for it, it has also established Little Swan's leading position in technological innovation in the industry. "Cold water washing" technology not only protects clothes, reduces the damage of hot water to fabrics, but also effectively protects the color of clothes, so that the clothes are always bright and fresh, and unnecessary troubles such as fading of clothes and deformation of shirts are eliminated for the majority of users, especially men. Jingdong's two antibacterial master series washing machines are equipped with silver ion sterilization function, a single wash, a wash and wash, and the washing and drying products are equipped with Jingdong Weilian WiFi intelligent control, which is comfortable, convenient and healthy for home users. Laundry environment.

In the summer of May, the press conference was shocking. It is understood that this Little Swan launch conference has released new products compared to the previous traditions, and has increased innovative gameplay and welfare, so that consumers can feel the sincerity of the 40-year-old Little Swan brand. .
Walking into the conference, you will find that Little Swan uses "color" and "tangible" as the main concepts to convey the positive life attitude advocated by Little Swan in the past 40 years and the characteristics of the water-repellent washing machine. In the washing machine display area, consumers can intuitively experience the washing process of the Little Swan washing machine.
On May 29th, the consumer went to the North Square of Beijing Tongying Center to participate in the on-site interactive activities to get the custom gifts of Little Swan. More whole-time gifts will be delivered. Upon arrival, they will participate in the on-site lottery and get the water cube. New product washing machine trial opportunity. In order to give back to the users, on the occasion of the 40th Anniversary of the Little Swan and the new product launch, Shang Jingdong snapped up the new model of Little Swan, and paid for the 12th Jingdong White Bar interest-free, and sent gifts in kind.

Editor in charge: Zhou Lingling