Peak Sports Product Extension Strategy Sword Refers to Volleyball Market No.1

With the Tianjin Women's Volleyball Team and the Shanghai Men's Volleyball Team finally winning, the first season of the Super League ended successfully. As the official partner of the Super Year, Peak Sports designed personalized equipment for each team, the "call for the goddess" theme event on the All-Star Weekend, and the honorable T-shirts and hats for the championship. A series of marketing campaigns have made the marketing inside and outside the volleyball stadium a success, becoming one of the winners of the volleyball reform.

Professional achievement

In the Peak product line extension strategy, volleyball has become a new territory for full expansion. At the start of the new season, Peak Sports was unveiled as the "China Volleyball League Official Sponsor", "China Volleyball League Sports Equipment Category Exclusive Partner", "China Volleyball League - All-Star Weekend Sports Equipment Category Exclusive Partner" The field.

Designing jerseys for 28 teams, Peak fully considered the cultural characteristics of the team's location and the development trend of volleyball. The Xiangyun pattern of the Beijing women's volleyball team, the Peking Opera mask style of the Beijing Men's Volleyball Team, and the camouflage design of the Bayi team are all traditional elements that fully represent the team's region and its characteristics. In addition, Peak also reflects the professional, functional and stylish sense of the design and fabric selection, which makes people shine. Well-built equipment has also won praise and likes from the players. Yang Yi, a member of the Tianjin women's volleyball team, said that the Peak jersey is comfortable and sweat-absorbent. This is a great boon for those who are used to sweating.

In addition to providing athletes with unique personality and stylish clothing for the players on the field, Peak also designed the champion T-shirt and champion hat for the men's and women's platoon finals, which won the favorite of Tianjin Olympic champion Liu Xiaolan. Not only that, but in the key event of the women's volleyball finals, Peak also prepared a special cheering T-shirt for the fans on the scene. This is undoubtedly a beautiful marketing event for Peak, who entered the volleyball market for the first time.

It is understood that before the start of the next season, Peak plans to comprehensively list volleyball products in all the stores in the country and Tmall, Jingdong and other platforms to achieve the final landing of the product line extension strategy. Technology research and development has always been the top priority of Peak in recent years. At present, Peak's technology research and development center is spread all over the world, and the development of 3D printing technology in the field of running and basketball is in the forefront of the world. This season's Super League All-Star Weekend, Peak's world's first pair of 3D printed volleyball shoes also successfully appeared.

In the just-concluded men's volleyball finals, Peak Sports Chairman Xu Jingnan brought medals to the champions to share the glory moments of the championship. The entire platoon season ended with the victory of the Shanghai Men's Volleyball Team, which also means Peak Sports and The success of the Super League. In the eyes of Xu Jingnan, the initial cooperation between Peak and the Volleyball Super League is far-reaching to each other. “Pick has promoted the brand influence by sponsoring the hottest volleyball league in China, opening up the domestic volleyball market and letting us have a better future for each other. Confidence." Xu Jingnan is very optimistic about the future of Peak in the volleyball market. He said, "I hope more volleyball players like our equipment. I hope that more and more people in the country will fall in love with volleyball and promote the development of volleyball."

The goal is directed at the volleyball market NO.1

Peak's entry into the Chinese volleyball field is almost in sync with the creation of the Super League. According to preliminary statistics, more than 500 million fans watched the Chinese Volleyball Super League through various channels, and the attention was the highest in previous volleyball leagues. On the social platform, the topic of “Superior” has repeatedly appeared on the hot search list, with a cumulative reading of over 1 billion. In terms of TV broadcast and multi-platform live broadcast, the Super League competition has been short-listed for CCTV Sports Channel's single-week ratings of TOP10, and the focus of the competition is higher than the AFC, Super League and CBA focus events during the same period.

With the popularity of the volleyball league in China, Peak has also carefully created a series of activities such as "Volleyball Goddess Selection", "All-Star Weekend - Star Wardrobe" and a wide range of popular effects, which are highly recognized by players and fans. The fans of CCS and the live broadcasts of dozens of live broadcast platforms, the tracking reports of nearly 100 media have a new understanding of the Peak volleyball equipment that insists on taking professional and fashionable roads. The "Volleyball Goddess Festival" campaign initiated by Peak and Tmall attracted more than 1 million people and sold millions of volleyball and related products.

The Tianjin women's volleyball team that won the championship was invited by the Peak to visit Quanzhou. Champion coach Chen Youquan said that this is his first close visit to the company and exchanges. "Pike's brand spirit and the popular women's volleyball spirit have a strong commonality." Chen Youquan spoke highly of Peak. In Quanzhou, Peak also communicated with the Tianjin women's volleyball team on the details of the improvement of the jersey, laying the foundation for the future production of more professional equipment on the product side. Not satisfying the status quo and striving for perfection is also the principle that Peak insists on in the process of building products.

Now, the end of the first year of the Super League, Peak's successful marketing in the volleyball field proves that this is a wonderful piece of chess. This brand that has been running in the depth of running basketball has successfully entered the volleyball market. As the general manager of the Peak, Xu Zhihua said: "The volleyball field currently lacks a leading brand, which is an opportunity for Peak."

Undoubtedly, for the volleyball market sports brand NO.1, Peak is starting a new journey.

Editor in charge: Gao Wei