Shortcuts for SMEs to launch search engine marketing

Search Engine Marketing is the preferred way for SMEs to conduct online marketing. But "click fraud" has always been an insurmountable part of search engine service providers. The malicious clicks of competitors and some illegal search engine channel agents have caused the conversion rate to drop, which has caused a great contrast between the investment cost of search marketing and the actual effect of SMEs. According to relevant survey reports, more than 70% of companies generally believe that search engine marketing is generally or not ideal.

There are three main ways in search engine marketing. These are paid rankings, keyword ads, and search engine optimization. SMEs are more commonly used for paid rankings and keyword ads, but ignore search engine optimization. The obvious effect of search engine optimization allows corporate websites to obtain good rankings in search engines, improve website display rate, and significantly improve marketing effectiveness.

Search engine optimization (SEO) is not a cheating, but a collaboration with search engines. Make it easier for search engines to extract information from corporate websites and better present information to potential customers. Google and Baidu’s official statement also pointed out that search engines understand and support SEO behavior, and search engine officials agree that they accept reasonable search engine optimization. According to SEO expert Mr. Liang Sen, Sony, Kodak, IBM and other internationally renowned companies have also optimized the website a few years ago and achieved remarkable success.

The domestic search engine optimization industry is in a state of chaos. Many SEO practitioners are blindly pursuing website rankings and using cheats such as mass spam. Such unreasonable SEO behavior, search engines are exclusive, and will also cause the website to be downgraded and removed from the search engine. Many SMEs are misled by some SEO practitioners, thus understanding the concept of SEO. "China Internet Marketing Network" Tinlu hopes that SMEs can get out of this misunderstanding as soon as possible and rationalize the optimization of corporate websites. I suggest you choose a regular search engine optimization service provider.

Why is search engine optimization a shortcut to search marketing? As we all know, paid rankings/keyword ads require long-term high fees. But search engine optimization is different, this is a marketing strategy of “one size per shift”. Conventionally, once a website has achieved a good ranking through search engine optimization, the cost of post-maintenance will be low. Another point is that from some research reports, Internet users have a rejection of paid connections in search engines. Netizens are more willing to accept a website with better natural rankings. For example, if someone needs to learn SEO, then search for "SEO training" in Baidu, the other party must first consider the site with the highest natural ranking. Moreover, no matter how many clicks a netizen generates, there is no additional charge for the website. This is also a big advantage for search engine optimization.

Search engine optimization costs less, does not require long-term investment, and the effect is equal to or even exceeds paid ranking/keyword advertising. Therefore, search engine optimization is an aspect that SMEs should not neglect in network marketing, and it is also a shortcut in search engine marketing.

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