Sofeya Sophia Women's 2014 Autumn Recruitment Join Forces

Company Profile

   Shanghai Zhitian Garment Co., Ltd. is a modernized women's clothing enterprise integrating professional design, production and sales. Founded in 2001 and launched the registered brand "sofeya" since,   Has always been committed to leading the fashion taste of urban intellectual women; advocating personalization,   Diversified collocations without losing the classic dress concept and costume culture; affectionate shaping dignified, intellectual, elegant and beautiful female image.

    With accurate market positioning,   In order to create a classic and fashionable design style combined with the needs of consumer groups and humanized management concepts, the company will make unremitting efforts to intensify the refinement of production management and strengthen the concept of terminal support and customer service.   With integrity, dedication, humanity, and fairness as the cultural connotations of the company, we strive to make “ sofeya ” a intellectual women's brand that perfectly integrates artistic pursuits with commercial operations!

Brand Positioning
Sofeya costumes, with artistic, fashion and other design elements as the theme, with the international trend of fashion elements as the main line of design, advocate fashion, exquisite, dynamic consumer advocates, reflecting the international metropolis experience and humanistic leisure combined with modern lifestyle. Sofeya promotes creative design of clothes and advocates that every consumer who buys sofeya products should be creative and considerate. It is not limited to the gradual progress of conventional thinking patterns, or the self- styled ones ; it is the owner of self-practice, and emphasizes the independent independence of customers. , strong and confident positive outlook on life and life attitude.
Sofeya takes brand innovation as its core competitiveness, powerful design team, strong and effective management, human resources, logistics, warehouse management and other systems to provide strong guarantee for the development and growth of Sofeya , and at the same time, a more refined management operation mode and humanization. The service system and in-depth market research mechanism provide reasonable support for the effective development of franchisees.

Target consumer group positioning
Sofeya's target consumer groups are between the ages of 25 and 45. They are spokespersons and spokesmen for elites in the society, including urban white-collar workers, middle-class workers, literary teachers, and businesspeople. Their life is colorful. They pay attention to the international trend but do not follow blindly. They have their own unique understanding of fashion dress, but they are fashionable but not assertive in their lives. They are smart but not edgy in modern cities. They are influenced by advocacy. They do not follow blindly or follow the crowd. They have their own independent judgments and opinions.

 

The sofeya brand is dominated by pure paris fashion. Combining with the needs of the Chinese market, the elegant and romantic silhouette, rich and elegant colors and novel and noble fabrics have fully demonstrated the nobleness, uniqueness, fashion and beauty of sofeya products.  

■ sofeya products are divided into three major sections: fashion section, boutique section, and professional section.  
â–¡ Fashion Forum [proportion of 50% / age group 35-45 years / price 500-1500 yuan]
  Bringing together the most popular elements and fabrics, designing new women's clothing that suits fashion and meets the pursuit of unique trends.  
â–¡ boutique section [the proportion of 35% / ages 40-50 years / average 1000-3000]
  The use of gorgeous and noble fabrics, unique cutting and a large number of hand-crafted craftsmanship reflect the beauty and dignity of your lady.  
â–¡ Career Forum [ratio of 15% / ages 30-45 years / price 400-1000 yuan]
  Mainly based on competent professional suits, concise lines, fit tailoring, providing white-collar workers and administrative staff with their own identity
  Decent dress!  

■ Sofeya's product range is rich and varied. It includes all kinds of professional suits, special features, high-quality wool (cashmere) shirts, dresses, high-grade coats, windbreakers, winter clothes, and fashionable furs, providing customers with a full range of dress options!   

Product Positioning

Product Series: Classic Series (Fine Fashion) + Fashion Series (Fashionable Casual)
Series share: Classic 50% Fashion 50%
Age Positioning: Classic series - the actual age of 30-45 years old, 25-40 years old mental age
          Fashion Series - the actual age of 25-40 years old, 25-35 years old mental age

Brand Style
  Sofeya is an elegant fashion brand with elegant, exquisite and fashionable design style. Emphasizing the sense of series and collocation, it pays attention to the details and quality of the clothing. The design principle is freedom, casualness and comfort. The integration of fashionable elements in the classics, showing a strong flavor of the times, fully embodies the elegant, confident temperament of modern women. With fashion, beautiful as you, sofeya 's secret is discovered by you.

Sofeya Sophia Women's Joining Costs, Sophia Women's Join Application Condition

1. Have good reputation and cooperation spirit

2. Strong brand management awareness and cooperative loyalty

3 , high-quality clothing business management personnel and retail team

4 , ample start-up capital

5 , with more than two years experience in clothing brand operation

6. Good cooperation with local mall channel resources is preferred