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The curtain of the 16th Red Tanabata festival opened this year's Tanabata brilliant activities
This year's Tanabata brilliant activities in the world a touching word than "love", great force than "perseverance." Chinese Valentine's Day - Red Bean Tanabata Festival is Hongdou Group unswervingly inherit the Chinese traditional culture, adhere to the crystallization of love in the end. July 12, by the Yangtze Evening News owned subsidiary of the Yangtze River Film Festival Tanabata Festival publicity film officially started, marking the red beans group Qingqing build the 16th Red Star Tanabata festival officially opened the curtain, and a period of one and a half months The Red Star Tanabata promotional month activities also started the same period, Hongdou Group online and offline products will be discounted consumers across the board. Made generous Tanabata propaganda film Red bean group led the Chinese people had their own Valentine's Day, 20 years ago began to plan carefully, "Red Rose", from 2001 launched the "red Tanabata Festival", Chinese Valentine's Day has gone through 16 Each year, this festival has now become a national holiday. 16 years, Hongdou Group through what kind of efforts? Step by step to make this traditional festivals forgotten by the people to rejuvenate and become China's Valentine's Day. Red Bean Tanabata festival videos, through the story version and commentary in two forms, with popular film and television expression and Internet means of communication, not only the Hongdou Group more than a decade of artistic efforts of the show, the Red Bean Group and the "Star Festival" lover Festival originated, but also want to make this form of publicity to make more people like this festival. The story version of Red Bean Tanabata festival videos, through the seventies and Yuan Shan this childhood playmate, returned to Wuxi to find the Chinese Valentine's Day past lives, naturally leads to the Ninth, Tenth NPC, Red Bean Group Board of Directors Chairman Zhou Yaoting, the chief architect of the "Red Star Tanabata Festival" and the advocator and promoter of Chinese Valentine's Day, has become a favorite festival for young people because of the Western Valentine's Day. However, the traditional Chinese Tanabata Festival has gradually been forgotten, Determined to let the Tanabata Festival as Valentine's Day in China, he led the Hongdou Group more than a decade to build the story of Red Bean Tanabata Day. The story version of the promotional video is narrated in narration as narration, with pictures, sound effects and minimal dialogue to interpret the perseverance and charm of Red Bean Tanabata Festival. It is reported that, in order to ensure the quality of the video, the film invited film "master" featuring. Director Chen Taiyun, the incumbent Yangzi Evening News Yangtze Television Culture Development Co., Ltd. General Manager. There are more than ten miniseries, big movies, videos and other video works. Screenwriter and director of the micro-film "touch" won the first Jiangsu International Micro Film Festival best brand creative award. Liyang, director of the general publicity image of the city of Liyang, "Liberal Liyang" sensation Liyang, Changzhou popular. Directed by the micro-film "for the first time" has been selected Beijing International Micro Film Festival. Executive director Liu Hao, in recent years, produced a large number of film and television drama, MV and commercials. The movie "Moon marks" "Heart beat 5 minutes" won the 09 Canon video show best film, "Tomorrow" 09 British mofilm short film show second. Photo director He Zhiwei, Jiangsu TV station in 2006, served as director, after the promo, commercials, film and television independent producer. Department of Suning Appliance, Shanghai Volkswagen, Industrial and Commercial Bank of China and other famous enterprises long-term cooperation producer, photography guide. It is understood that the Xixiang Tanabata Festival will be the core of the emotional culture, through full participation, full line of action, all media publicity, to expand the brand red beans and red beans Tanabata Festival. In addition to Red Star Tanabata Festival image, there are three major activities, including all media titles CCTV 3 sets of Tanabata special program - Red Bean Tanabata Festival · lovers of the world, Guinness Book of Records - most people calligraphy at the same time writing, Red Bean Harmony High Speed ​​Rail Start ceremony.