The positioning we talked about is not to say that I am in Beijing now, the target is in Guangzhou, and then I know how to get there when I reach the goal. In marketing, how to go is also a condition. If you want to go to Guangzhou, you can choose to take the train, you can drive, you can also fly, or even ride a bicycle, but these do not consider the cost conditions and time conditions, and many other conditions. In fact, the way to go to Guangzhou is the positioning between the location of Beijing and the target location, and also involves the following two aspects: (1) Find a shorter distance to make a path. (2) Whether the destination is accepted. Positioning is not a geographical distance between two locations, it is also a problem of communication between the two. For example, there are two people, a man and a woman, who are far away from her "distance". She is a rich lady. He is a very economically sturdy student, but he has reached a certain level through hard work, but there are still many differences in their connotations, in terms of living conditions and growing environment. There are many implications for mismatch. How do you match them? I used to pay attention to the door-to-door relationship. Now I am talking about the rationality of communication language and the rationality of future goals. Positioning also needs to consider a lot of conditions, especially if your product conditions meet the other party's market demand conditions, here to make a matching description. In addition, positioning should not be self, you must know who the other person is, and know how to position yourself. Going to play football with Yao Ming and playing table tennis with Beckham is not a positioning. It is based on the strategic considerations of competition. There are two different positions in front of parents and in front of children. I have not changed myself, but changed my behavior because of the change of positioning. I have changed myself because of different positioning, and I have decided myself. Flower Girls Dress,Girls Party Dress,Little Princess Girl Dresses,Modern Girls Dress Wedding Dresses Co., Ltd. , http://www.nblacedress.com
Word marketing: positioning is not telling others where you are