ZEGDA Zhengda teamed up with Jang Keun Suk Changsha Entertainment Marketing to become an industry benchmark

ZEGDA, the leading brand in domestic new fashion life, has once again become the focus of attention in the fashion industry. On June 12th, the new generation of international superstar Jang Keun Suk opened Changsha Bank. During the period, ZEGDA Zhengda planned for a series of microblogging marketing campaigns by spokesperson Jang Keun Suk. It was not only won by fans, but also became a hot topic of networking.

Artiste marketing has always been one of the magic weapons of ZEGDA's unparalleled fashion field. With the help of ZEGDA Zhengda last year, Jang Keok Suk was successful at the Shanghai concert in China. ZEGDA also played well in the new generation and became a classic fashion brand marketing case.

Magical resource precision marketing into industry benchmark

Grasping the accurate dissemination of quasi-object demands is the superior realm of brand communication. ZEGDA always adheres to this principle in its brand marketing.

Just like last year's Shanghai concert with the theme of “Zhengda X Gengenshuo, please”. This visit by Jang Keun Suk Cheung continues the communication theme of “Zhengda X Jang Keun Suk, this Xiang Xiang”. The activity is still centered on the “e-commerce platform” and “weibo” with the most active involvement of young consumer groups. While promoting actual sales through activities, we will create more direct face-to-face communication opportunities with target consumer groups, which will resonate and even follow.

A lot of highlights in the event, the effect is outstanding. Among them ZEGDA Zhengda has recorded live tickets for the programs provided by the target group and was once speculated to be more than 2,000 yuan. The ZEGDA opportunity for the young consumer group to “face the face of the Korean superstar Jang Keun Suk-wook” has earned the fanatical pursuit of many fans.

During the event, each piece of information sent by ZEGDA’s official Weibo has received good communication results, and frequently transmitted thousands of pieces, making ZEGDA's brand-new wave of successes.

It is reported that after the broadcast of the program, Jang Keun Suk will also personally publish the microblog of “thanks to ZEGDA”. In this platform of dissemination with more than 3 million readers, the significance and effect of this microblog will be incalculable...

Fashion Marketing Accelerates Popular Urban Fashion

How the fashion brand better enters young consumers has always been a question for the marketing community. After all, consumer awareness of group brands is stronger after the 85th, and simple exposure ads have little effect on them. They are more focused on consumption and self-resonating brands. Fashion idols are one of the important links for communicating with this group of young consumers, and subtle communication strategies can well drive this bond and tie this consumer group with the brand's own values ​​and products.

In the past two years, ZEGDA Zhengda has passed numerous exquisite artist marketing strategies and achieved a win-win situation for artiste marketing. Not only has Jang Keun Suk's popular image in China been greatly enhanced. It is also very good for the brand to promote the "youth, original, vitality, wild" new fashion experience, and the young consumer groups have conducted very effective communication, to a large extent won the resonance of this young consumer groups. This highly creative artist marketing is a benchmark for industry innovation marketing.

At the same time, ZEGDA Zhengda also achieved continuous growth with the value of young consumer groups through continuous breakthroughs in its own product style. This year, ZEGDA Zhengda invites the frontline European fashion team to join in, creating a light and luxurious style of merchandise, with a wild and modern urban lifestyle, highlighting the unique personality of “feeling up”.

“As a leader in new domestic fashion life, ZEGDA Zhengda will also use more creative methods on the road of fashion marketing to allow more young Chinese audiences to perceive new fashion lifestyles and popularize unique urban fashion leisure styles.” Zhengda Brand The person in charge said.