Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com
"2009 nine animal husbandry Wang Men large-scale exhibition" held in Jiuquan City
"Experience the life of a Western cowboy by wearing jeans, riding on a bull-like machine, and competing for a chance to win a trip to the United States — this isn’t just a movie scene, but an actual opportunity available to the public. Yesterday, the '2009 Jiu Ran King Men’s Tour and Riding Bull Fighters Challenge Cup' took place at Beverly Plaza in Jiuquan City. This event not only set a new precedent for the domestic menswear industry with its 'experiential marketing' model but also prepared the stage for future industry growth.
The so-called 'Riding Bullfighter Challenge Cup' involved contestants wearing Jiuhe Wang denim casual wear, attempting to ride a mechanical bull that closely resembled a real one. The more intense the jolts and swings, the harder it was to stay on. Competitors who lasted the longest would be declared the winners. The competition will take place in 40 cities across the country, and those who pass the preliminary rounds will head to Xiamen, Fujian Province in January 2010 for the finals, where they can compete for three 'American West Jeans Tour' spots.
At Beverly Plaza, the audience arrived early, filling the venue with excitement and anticipation. As cheers echoed around the arena, participants took turns riding the mechanical bulls, creating wave after wave of thrilling moments. After fierce competition, Wang Peng and Guo Banbin emerged as the top two winners, earning the right to represent their city in the provincial competition.
As a brand that has held the top position in market share for men's pants for nine consecutive years, Joyoung is widely recognized as the 'expert in men’s pants' globally. In Jiuquan, its men’s pants also rank first in both sales and market coverage. Lin Congying, Chairman of Joyoung (China) Co., Ltd., explained that the reason for launching this event was due to the unique business-style jeans offered by Jiuhe Wang. During this tour, the company will showcase a wide range of high-quality men’s pants, including trousers, casual pants, and jeans, while also unveiling its winter collection.
Since June 2009, Nine Animal Husbandry King has been promoting personalized customization services for men’s pants. At this event, the public had the chance to experience custom tailoring. For fashion-conscious individuals, there was also an online registration option where people could upload photos and videos to participate in the 'Nine Jiu Mei National Sea Election' activities and win exciting prizes.
Industry experts believe that the continuous innovation in marketing strategies and the ongoing improvement in product quality are key factors behind JOMAN Wang’s success, offering valuable experiences for the development of the Jiuquan Garment industry."
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