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"Mini House" 10 spring and summer new products once again strengthen the "mini-living museum," a new concept
Recently, the author learned that at the well-known children's clothing brand Mini House's Spring and Summer 2010 new product launch event, the brand introduced a fresh concept — the "Children's Mini Living Museum," aiming to engage directly with consumers. This marks another major transformation for Mini House, expanding its product line into children's furniture, toys, and other related items. On the day of the event, more than 500 media representatives from renowned outlets such as China Fashion Weekly, Southern TV Station, and Guangdong TV Station gathered to witness the debut of this innovative concept.
Yang Chuanlong, General Manager of Guangzhou Songliwu Trading Co., Ltd., expressed heartfelt gratitude to all attendees. He emphasized that over the past decade, Mini House has consistently followed the principle of "developing through branding and promoting innovation through creativity." Through focused efforts in product development, technological advancement, and marketing strategies, the company has built a unique core competitiveness, securing its position among the top ten Chinese children's clothing brands.
For the new season, Mini House is committed to bringing the concept of the "Children's Mini Living Museum" to life, turning beautiful dreams into reality. The event featured five clothing-themed exhibitions and two image showcases. The design broke away from traditional retail concepts, blending creative and real store elements to create an engaging and colorful shopping experience for kids. The brand used models and minimal props to build whimsical, ideal environments for children.
Over 400 models, 10 theme-style new products, and a new store concept made their debut at the event. For years, Mini House has been known for its cute, delicate, and stylish designs, capturing the essence of childhood and the pure joy of youth. Its products are vibrant, imaginative, high-quality, and reasonably priced, quickly gaining popularity among consumers.
Guangzhou Songliya Trading Co., Ltd., the parent company of Mini House, is a leading enterprise specializing in the design, production, and sales of children's clothing. Established in 1999 in Zhongshan City’s Shaxi Industrial Development Zone, a key garment production area in Guangdong, the company now operates a modern factory covering over 10,000 square meters. It has comprehensive facilities and efficient management systems.
To boost its brand visibility, the company has set up R&D, marketing, and management centers in Guangzhou, a fashion hub. In 2002, it launched the globally recognized children's clothing brand MINIHOUSE. The slogan “Mini Child Mouth Cute†reflects the purest essence of childhood, becoming the core philosophy of the brand. Within just one year, the brand expanded rapidly, doubling its sales network, and now operates in cities across Guangdong, Zhejiang, Hubei, Sichuan, Fujian, Henan, Hunan, Beijing, Chongqing, and Inner Mongolia.
Leveraging the advantages of the Pearl River Delta region, including its unique environment, technological resources, human capital, and economies of scale, Mini House is steadily advancing toward international recognition, driven by its strong brand presence and influence.