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"Mini House" 10 spring and summer new products once again strengthen the "mini-living museum," a new concept
In recent news, the well-known children's clothing brand Mini House revealed its new spring and summer 2010 collection at a highly anticipated event. This time, the brand introduced an innovative concept called the "Children's Mini Living Museum," aiming to offer consumers a unique and immersive experience. The launch marks another major transformation for Mini House, expanding its product line into children's furniture, toys, and other essential items.
The event attracted over 500 guests, including industry representatives, suppliers, agents, strategic partners, and outstanding employees of the Mini House brand, as well as media from leading outlets such as China Fashion Weekly, Southern TV Station, and Guangdong TV Station. Yang Chuanlong, General Manager of Guangzhou Songliya Trading Co., Ltd., expressed deep gratitude to all attendees, highlighting the brand’s 10-year journey of growth and innovation. He emphasized that Mini House has always focused on brand development and continuous innovation, which helped build its unique core competitiveness and secure its position among the top Chinese children's brands.
This season, the brand is set to unveil the "Children's Mini Living Museum" concept, aiming to create a beautiful and imaginative world for kids. The event featured five clothing-themed exhibitions and two image showcases, with the design breaking away from traditional retail spaces. By integrating creative and real-life store elements, Mini House crafted a vibrant and engaging shopping environment tailored for children.
The new display used models and minimal props to evoke a whimsical, dream-like atmosphere. Over 400 models, 10 theme-based collections, and the debut of the new store concept were showcased during the event. Known for its cute, delicate, and stylish designs, Mini House continues to reflect the innocence and charm of childhood. Its products are not only colorful and creatively designed but also made with high-quality materials, ensuring comfort and affordability.
Founded in 1999 in Zhongshan City, Guangdong, Guangzhou Songliya Trading Co., Ltd. has grown into a leading manufacturer and retailer of children's clothing. With over 10,000 square meters of modern factory space and advanced management systems, the company has expanded its operations significantly. It established its R&D, marketing, and management centers in Guangzhou, a key fashion hub, and launched the internationally recognized brand MINIHOUSE in 2002.
The slogan "Mini Child Mouth Cute" perfectly captures the essence of the brand, reflecting the pure and innocent nature of children. Within just one year, the brand's sales network expanded rapidly, doubling its performance and reaching cities across China. With the support of the Pearl River Delta's advantageous regional environment and its strong technological and human resources, Mini House is steadily moving toward global recognition.