Joining a franchise store as an underwear operator comes with many considerations. First, the training and management of sales consultants play a crucial role in your success. Some franchisees manage their own sales staff, handling both training and wages. However, this doesn't mean that further development is unnecessary. In reality, most franchisees lack long-term or professional training programs for their sales teams. According to industry analysis, the performance gap between top-performing and underperforming sales consultants can be as high as eight times. This is especially important in the lingerie business, where customers often compare options in-store and may choose a competitor if they don’t feel satisfied.
That’s why Cai Ting Lingerie has built a strong foundation over more than 10 years through its parent company, Dongguan Cai Ting Industrial Investment Co., Ltd. They have developed a comprehensive training and management system, including professional on-site guidance, post-training support, operational supervision, and more. Their expert team ensures that franchise partners receive the necessary support to improve sales performance and achieve mutual growth. Second, inventory management is essential for smooth operations. A "reasonable stock" isn’t just about having enough products—it’s about ensuring no goods are left unsold for too long. If a franchisee has items that have been sitting in the warehouse for over a year, it's not just stock; it's "operational residue." These items need to be actively managed to avoid financial strain. Mall billing periods also add pressure—if products aren’t selling, cash flow can become a serious issue.
Cai Ting Lingerie understands this challenge and offers franchisees a 45-day full replacement policy. The company also helps with product exchanges based on sales performance and leverages its in-house production and design teams to stay ahead of market trends. New collections are launched quarterly, ensuring franchisees always have fresh, competitive products. Additionally, slow-moving items can be discounted or used as promotional gifts, helping reduce inventory risks. Regular inventory checks and data analysis are also encouraged to minimize stock issues. Third, effective promotions are key to driving sales. According to Cai Ting, the best promotions create a compelling reason for customers to buy, such as discounts or special offers. Without a clear rationale, price cuts can alienate loyal customers—those who are often the core of your business. Common promotion methods include lotteries, gift giveaways, discounts, and joint campaigns with complementary brands like cosmetics or fitness products. Events during holidays like Labor Day or National Day often bring big shopping festivals, and malls typically require all brands to participate. While some promotions may offer small rebates, others might involve hidden costs. Cai Ting provides strategic marketing support to help franchisees navigate these challenges effectively. Lastly, responding to competition requires a strong product lineup. A well-rounded product system includes image pricing, limited edition items, and targeted products to outshine competitors. In crowded mall environments, a smart pricing strategy can make all the difference. Instead of engaging in broad price wars, focusing on specific products at lower prices can help capture market share without devaluing your brand. For franchisees, increasing turnover is the ultimate goal. Once sales improve, most other issues tend to resolve themselves.
While the lingerie industry is no longer a high-margin sector, it still offers steady growth and low initial investment. Operating in a mall reduces management complexity and risk. For those new to the market, choosing a reputable franchise like Cai Ting is a wise decision. Franchising offers a higher success rate—up to 80%—compared to opening an independent store, which has only a 20% success rate. With the right support, even first-time entrepreneurs can build a profitable business. As Ma Yun once said, “Let the world rely on Cai Ting Lingerie franchisees!†Jacquard Velvet,Soft Beach Weaving Towels,Polyester Golden Velvet,Velvet Fabrics For Sofa CHANGZHOU CHAOYANG KNITTING CO.,LTD , https://www.cychaoyangknitting.com
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