Despise the most popular down jacket at the top of the chain? Only after I saw it, don’t buy the wrong one!

Despise the most popular down jacket at the top of the chain? Only after I saw it, don’t buy the wrong one!

Recently, the weather is cold, and the cold wave is also wave after wave. If you want to ask what is the most popular on the street, it is the down jacket. Under people's competition, a magical down jacket despise chain is also hotly released, and it has become the "new standard" for people to buy down jackets.

However, when the streets are filled with "foreign brands" such as North Face and Canada Goose, many young people said that their souls were stimulated. A down jacket would eat soil for three months.

Even so, there are still many young people who chase (people) for (silly) time (money) are still (a lot), even if they line up in the cold wind, they still have to buy such a down jacket.

No, in the Canadian Goose stores in Beijing and Shanghai, there was a long queue half an hour before opening, hoping to buy a satisfactory goose.

So, how popular is the down jacket at the top of the contempt chain?

Moncler

The reason why Meng Ke Lai is called the king is that it brought down jackets from the snowy mountains to the modern city. It made a fortune with "fashionable down jackets", and also called the queen of "luxury down jackets".

Of course, as a down jacket with a unit price of over 10,000 yuan, it is not only fashionable in style and well-made, but also highly sought after by big celebrities and business tycoons, whether it is foreign Madonna, Rihanna, Beckham, or domestic Andy Lau and Maggie Cheung , Faye Wong, etc., whoever can be named, can be described as a hand.

1.png

How popular is it among ordinary people? Take a look at the Meng Ke Lai stores of the National Financial Center and Rui Ou Department Store. There are basically only 90 kilograms of XS code left for women's models. Even if you are not bad, you may not be able to buy them.

North, Canada Goose

Compared with the first tier of the "Despise Chain", the Canadian Goose in the second tier is undoubtedly the hottest item on the street this winter.

In terms of popularity, the two can be said to be about the same. In the past, young people from across the north gathered together and appeared on the crowded streets of Beijing, such as Huaihai Road and Jing'an Temple. Later, young people lined up in front of the Canadian Goose Store in Shanghai IFC. Long queue, waiting to choose a goose down jacket.

Of course, as a brand loved by young people, the price of North and Canada Goose is also good. Some popular styles, such as brand co-branded models, have always been priced above 10,000 yuan. Therefore, for the general public, these two are also "high-end goods" that can only be seen from a distance and cannot be worn.

Jumping out of the "chain of contempt", domestic products still fragrant

It is undeniable that the down jacket at the top of the contempt chain is of good style, excellent workmanship, and warmth retention effect. However, compared with its price, it will inevitably look a little pale and weak. Especially for thousands of ordinary consumers, instead of spending 10,000 yuan to buy a Canadian goose, it is better to spend a few hundred yuan to buy a domestic brand, and it will still fragrant!

2.png

Here is a summary for everyone, even though it is hovering at the bottom of the list, but still has a large fan base of domestic down jackets.

Flying in the snow, ducks

Speaking of domestic down jackets, what I have to mention is that they occupied the entire 80s and 90s in the snow and ducks. As the representative brands of domestic down jackets, these two major brands have weak successors and no more limelight, but the cost performance is very high. The price of one hundred yuan can keep you warm throughout the winter.

Because of this, although Xuezhongfei and Duck are a little behind in style, they still have a large number of loyal fans.

For example, after the release of "Chain of Contempt", many netizens have rectified Ducky's name:

"I myself wearing a duck and a duck said that the version of the duck is very friendly and the quality is also good. The key is that the price of the medium and long model is only three or four hundred."

"The duck down jacket is my first down jacket, and it is also the first-line down jacket brand in my mind."

It can be seen from this that some people buy clothes with dignity, while others buy with feelings. We cannot say that buying big geese, people in the north are vain, nor can we deny that flying in the snow and ducks in the hearts of many people status.

Nortel Chinese Opera Down Jacket

To talk about the dark horse in the domestic down industry this year, it is none other than the "China Opera Nortel Down Jacket".

As the school uniforms of many stars such as "Liu Haoran, Zhang Xueying, Guan Xiaotong", in terms of style, it hardly has any bright spots. Black and long style are its characteristics. The only difference is the name of the school printed on the chest.

3.png

Because celebrities often wear them on the set, it also arouses the desire to buy from many fans of Beijing Film and Television who have not read Chinese operas, making Taobao appear many "star same styles".

Perhaps this is the so-called star effect!

LINC Jin Yujie

Among the young groups who are pursuing individual trends, a fashionable down jacket brand that focuses on light luxury and simplicity-LINC Jin Yujie has quietly risen up.

4.png

For this new and cutting-edge brand that has only been established for more than ten years, many young people have expressed their approval. It has good workmanship, good warmth, novel styles and moderate prices, which meet the buying needs of contemporary young people.

5.png

In this year, LINC Jin Yujie, who has a large number of young fans, not only launched multiple series of down jacket styles, but also incorporated elements of rock, retro, college and other elements, supplemented by fashionable color matching, making the style more fashionable. Captured the hearts of many young people.

In fact, in the eyes of most people, a down jacket is a qualified down jacket as long as it keeps warm and does not run off. Among the many domestic down jackets, no matter which brand can basically meet these requirements, ordinary people's congresses do not have to blindly pursue high-end products, which will only fall into the trap of consumerism.

6.png

Finally, "I am willing to buy a daughter." Rich people can choose Mengkelai, Big Goose, North Face to show their identity and taste, while ordinary we can also choose our favorite ducks, flying in the snow, LINC Jin Yujie to warm the winter, the same beauty, the same dazzling.

Cotton Voile Embroidery Fabric

Custom Embroidery Fabric,Multi-Color Cotton Poplin Fabric,Custom 100% Cotton Fabric,Cotton Voile Embroidery Fabric

shaoxing sherry import and export co.,ltd , https://www.sherryfabric.com