Interview with Wang Xiaohu, Director of Operations, Operanu Women's Clothing Market: Original things will never change

Interview with Wang Xiaohu, Director of Operations, Operanu Women's Clothing Market: Original things will never change

After 16 years of development, OMNIALUO women's clothing has become the most successful designer brand in China's women's fashion industry. It is widely appreciated by Chinese intellectual women and is also a representative of Chinese fashion women's fashion designer brands that are popular in mainstream fashion media at home and abroad. During the 12th China (Shenzhen) International Brand Clothing & Apparel Trade Fair, we conducted an interview with Wang Xiaohu, Director of Operations of the Women's Wear Market.

From July 8 to July 10, 2012, the 12th China (Shenzhen) International Brand Clothing & Accessories Fair was held in Shenzhen Convention and Exhibition Center. Among the more than 1,000 outstanding brands participating in the exhibition, the leading designer of Chinese designer brands, Opellanu, "Beauty + Business" model "poetic" blooms to showcase the new products in spring and summer of 2012. It is the most international and innovative fashion element for Shenzhen citizens. In addition, the "Future Star" original costume design exhibition was held at the Opellano Art and Life Museum in the Overseas Chinese Town Creative Park to provide original design stage for cutting-edge designers.

Mr. Wang Xiaohu, Marketing Director, Shenzhen Oriental Yishang Garments Co., Ltd.

China's first-tier designer brand OMNIALUO women's clothing

Interviewed: Wang Xiaohu, Director of Operations, Operanu Women's Clothing Market

Interview Brand: OMNIALUO

Reporter: Can you briefly introduce the OMNIALUO women's style and positioning?

Opellanu has been providing elegant, romantic and fashionable themed brands for urban senior white-collar workers, business women and freelancers since the creation of the brand.

Reporter: What progress has your company made in 2012? How many stores have the company's brand in the country so far?

In 2012, in a difficult environment, Opelrano's performance in the market, especially in some shopping malls, rose against the trend in the first half of this year and won the recognition of the industry. At the same time, the market capacity continues to increase and the country has reached more than 200 chain stores.

Reporter: The OMNIALUO women's brand is in good shape. Can you share your experience in brand building and marketing?

Opelanuo has always insisted on the designer's original brand style. Business model has direct operation and joining agents.

Reporter: Wang Zong, I saw that the products your company exhibited are very novel and unique. What do you think are the conditions for your company to attract franchisees and agents?

1 unique charm of the brand style 2 preferential win-win policy

Reporter: What kind of promotion effect does your company hope to achieve by participating in the Expo this time?

Mainly through the exhibition platform for brand promotion and promotion. At the same time of brand promotion, through the platform of the exhibition, we will show our company to more peers and shopping malls to learn about the new changes of the Opellano brand and present our new image and products.

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