Lily2017 autumn and winter series will be interpreted business fashion "just right" brand concept

Women's business attire in the traditional concept may be too serious, and the style of dress favored by young women may be too fashionable for business occasions. More and more women in the workplace are pursuing “perfect” business attire. Advocate not only not advocacy, but also dare to explore innovative Lily business fashion to break the traditional dress serious and orthodox, the integration of art and business, interpretation of "just right" autumn and winter dress aesthetics new ideas. Lily Business Fashion Autumn/Winter new blockbusters will debut in first-tier cities such as Beijing, Shanghai and Shenzhen on September 1, 2017, giving more modern art elements to women's wardrobes for fall and winter women, and debuting new aesthetics in autumn and winter wear. , so that the office space in the autumn and winter without fun add colorful "multi-element" artistic interest.

In recent years, the pattern of women's brand development has been changing with each passing day, and most of the original women's brands developed online have extended from the original online development to online and offline operations. In addition, with the advent of shared office space, the office environment and office style are gradually becoming more open and comfortable. At the workplace, they also bid farewell to serious suits, shirts, and knee-length skirts. The "multiple meta cultures" are also integrated into the workplace. In the dress. More and more trends, ideas and fashion elements are appearing in business women's wear. Lily, whose business fashion is “just right”, is one of the representative brands of Chinese women's wear. At the initial stage of brand development, he proposed “Business Fashion”. The innovative concept combines the trend of the workplace with the style of business and blends the ideas of commerce and art.

Lily business fashion 2017 autumn and winter new products

Lily's business fashion is not overly serious or overly frivolous. It provides a brand-new dressing scheme for the women of the 26-32-year-old new workplace. It is a model for creative business wear. Whether it is female feminine lace, prints, chiffon elements or women's "British" shoulders and the houndstooth pattern, Lily Business Fashion moments convey the sympathy and creativity of women, independence and cooperation. Image. In addition, the new requirements for office wear for young women in the workplace are changing all the time. Lily Business Fashion provides women with different work stages with a “guidance guide”. New people in the workplace can choose creative, lively and lively styles of work. Women aged five years or more can try a changeable, mash-up style of dress. Senior white-collar workers and managers who bring their own gas can choose to design more elegant and chic business fashion styles.

Lily business fashion 2017 autumn and winter new products

According to the “2013-2017 China Women's Brand Competition Pattern and Leading Companies Development Strategy Research Report” analysis, the Chinese women's apparel market currently has more than 30,000 brands, and there are only a handful of companies that have successfully built their own brands. Lily Business Fashion is the women's brand under the Shanghai Silk Group Brand Development Co., Ltd. According to the brand positioning of “Business Fashion”, the company's operating model is adjusted and a series of brand development strategies are formulated.

In addition to innovation in brand positioning, Lily formulated new strategic goals in 2013. The company focused on “customer-centric and omni-channel thinking transformation” to link sales units and sales channels to promote a full-contact sales platform. The establishment.

Lily business fashion 2017 autumn and winter new products

Up to now, Lily Business Fashion has more than 800 physical stores in the country and more than 70 retail stores in 10 countries around the world. In terms of transportation scale, Lily has a distribution center with a capacity of 20,000 cubic meters in Shanghai, and the logistics transportation response is quick. At present, Lily Business Fashion has more than 2,000 employees, including more than 100 designers from all over the world who form a design team. The overall market sales were positive and it is expected that by the end of 2017, the annual retail sales of Lily Business Fashion will reach 3 billion, which is an increase of more than 25% from 2016.

In September of this year, Lily Business Fashion will officially release a new block of Autumn/Winter 2017 pieces. Designers will be inspired by the brand name “Business Fashion is Right”. It will once again interpret the “right fit” workplace art. The workplace is like a battlefield, and it is the right workplace art. Not only do you need to be properly dressed to enhance your own impressions, but you also need a proper attitude to deal with different situations. As the pioneer of young women's business fashion in the workplace, Lily will return to the nature of demand in the workplace this winter and continue to lead the trend of business women.