New decade, helping the new glory of fashion knitting

After ten years of development, the Knitting Exhibition has moved from a manufacturing industry to a fashion industry, from a small-scale single-season exhibition to a spring-autumn professional exhibition recognized by the market. The Knitting Exhibition has witnessed the growth and transformation of the Chinese knitting industry. And in the new era of industrial development shoulders the heavy responsibility of leading the transformation of the industry.

In the autumn of October, Dangui is fragrant. In this beautiful season of the harvest, the "Joint Fleet" of the China National Textile and Apparel Federation will set sail again. It will be displayed at the National Convention and Exhibition Center (Shanghai) from October 11th to 13th including surface accessories, clothing, knitting and yarn. New achievements in the development of the entire industry chain. As the important part of the autumn joint exhibition, the 11th 2017 PH Value China International Knitting (Autumn and Winter) Expo (hereinafter referred to as the PH Value Knitting Exhibition) will come to an end and will be kicked off in the expectation of the industry.

After ten years of development, the Knitting Exhibition has moved from a manufacturing industry to a fashion industry, from a small-scale single-season exhibition to a spring-autumn professional exhibition recognized by the market. The Knitting Exhibition has witnessed the growth and transformation of the Chinese knitting industry. And in the new era of industrial development shoulders the heavy responsibility of leading the transformation of the industry. Here, we gather together industry leaders and excellent clusters to integrate innovative ideas and trending technology. They are determined to take the initiative to meet the challenges and respond to the changes, presenting a new look of industrial transformation. Knitting Exhibition is moving towards a more solid footsteps. A brilliant decade.

At this exhibition, there are more than 300 knitting exhibitors from all over the country. They will exhibit their most competitive R&D products and innovative technologies, including sweaters, underwear, socks, home clothes, functional knitwear, etc. . An Lifang, ancient and modern, Tongniu, Shefa, Sangun, Dongdu, Aoli, Meisi, Wal-Mart, Bonnie, Meilin, Hengjun and many other well-known domestic brands and outstanding enterprises once again gathered, Shenzhen underwear, Yanbu Underwear, Xiaolan underwear, Liaoyuan socks, Datang Socks, Zhejiang Brothel, Guangdong Dalang, Guangdong Zhangye, Jiangxi Qingshan Lake, Shandong Tax Guo, Jiangsu Guli, Jiangsu Mei Li, POP Fashion, China Computerized Flat Knitting Machine Products Clusters such as R&D centers are all on the scene. In particular, in the face of the current new retail sales, 2017PH Value Knitting Exhibition set up special e-commerce exhibition areas, such as Alibaba, Jingdong, Netease koala, Gome, Fanke, and so on, and other well-known e-commerce platforms will be on site. Face-to-face trade and exhibition with exhibitors and visitors, bringing online and offline all-channel linkage.

Ten billion enterprise clusters

In recent years, under the background of China's textile and garment industry intensifying transformation and upgrading and actively implementing structural adjustment, the knitting industry is also actively seeking new development and innovation transformation, and a number of outstanding leading enterprises and industrial clusters are rising.

For example, Qingdao Zhifa, which has participated in knitting exhibitions for many years, and Dongdu in Jiangsu, its main business income has exceeded 10 billion yuan, which not only sets an industry benchmark for the exhibition, but also explains the significance of the wind direction of the knitting exhibition industry.

In recent years, the Group has continued to increase its R&D investment in functional products, and the output rate of new products has remained above 50%. Products such as the newly developed two-way super-elastic home leisure products, double-sided functional high-elastic mesh products, and super warm and breathable underwear have been recognized by customers and are actively being put on the market. During the exhibition, it will exhibit new products such as high-elastic cotton-wool underwear and high-elastic jersey underwear.

Dongdu Group has adopted a series of measures in the transformation and development in recent years to improve market competitiveness. Including the implementation of the "cross-river cross-sea" strategy to occupy the market, the construction of the new 3331 strategic layout, the use of the "Belt and Road" to improve the international industrial layout, the implementation of the integration of two, intelligent development, the establishment and improvement of research and development testing centers, overseas processing bases, etc. Protect the sustainable development of the company. At the same time, it also takes Knitwear as one of the important ways for companies to expand their markets and actively participates in opening up bigger markets. This time, it will bring its Isabel children's wear brand to the exhibition to further promote its products and culture.

Beijing Tongniu Group, a fan of the "hardcore" of the Knitting Show, has been working side by side with the show for the 11th year. It insists on innovative product design and technology and continuously develops high value-added products. In recent years, it has successfully combined functional knitted fabrics with wearable smart technology to realize the intelligentization of knitted products through the fusion design of clothing style, structural design, fabric application and signal acquisition and transmission technology information. In this exhibition, it will focus on a series of functional underwear and household products based on natural fibers, such as 120 cotton high yarn series products, graphene series underwear, Camellia oil natural moisturizing series underwear, Tianzhu series base Products, etc.

In the underwear industry, it is like the benchmark of Orient, and this year, as the leading enterprise of the Yanbu underwear industry cluster, it will be unveiled at the Knitting Exhibition. It will present the overall image of the group in a static exhibition form, and will continue to show the 30-year brand accumulation of Origen. Good quality, good products, good service.

As we all know, various industrial clusters have always played an indispensable role in the development of China's knitting industry. At present, half of the more than 40 knitting industry clusters in the country have an output value of more than 10 billion, and in the form of pavilions The appearance of the Knitting Exhibition has also become a highlight of the exhibition. The knitwear exhibition will include Guangdong Zhangye, Guangdong Shenzhen, Guangdong Yanbu, Guangdong Xiaolan, Guangdong Dalang, Jilin Liaoyuan, Zhejiang Datang, Zhejiang Shuyuan, Jiangxi Qingshan Lake, Jiangsu Guli, Jiangsu Mei Li, Shandong Tax Guo Twelve knitting industry clusters were collectively unveiled.

For the sixth consecutive year, Zhangye Exhibition Group participated in the exhibition and led many outstanding enterprises such as Dongli and Jiaqian. Guangdong Yanbu Industrial Cluster will focus on more than 10 key enterprise products of Yanbu Underwear, including underwear companies such as Meisi, Maple Lotus, Xinyi, Auchan, Chuanzhishang, etc. will bring their new products to the show. The Qingshan Lake Pavilion was once again unveiled at the Knitting Exhibition one year later. The Qingshan Lake organized more than 20 outstanding enterprises to attack, and the scale of exhibitions and the number of exhibitors reached new heights. Knitting Town Guri will organize new Oriental Needle Textile, Demei Needle Textile, Huade Textile, Yimei Textile and other unique enterprises to participate in the exhibition to expand the cluster effect. On the basis of the key participation in the spring knitting exhibition, the brothel pavilion is the main brand of the town, with its cutting-edge designers to showcase the new fashion of the brothel. After the debut of the 2017 Spring Knitting Exhibition, the Dalang Maozhi Exhibition Group once again landed in the autumn knitting exhibition and organized a group of 17 outstanding fancy yarn yarn enterprises to make a collective appearance. In addition, Shandong Zaozhuang Tax Guo Town, which is newly named the knitting industry cluster, will make its debut in the name of “China's famous knitwear town”. Datang Exhibition Group will present ten emerging brands to the show and will release the latest 2018/19 autumn and winter Chinese socks fashion trends on behalf of the industry. Jilin Liaoyuan Socks has participated in the Knitting Exhibition for 11 consecutive years. This exhibition will be exhibited with its socks and underwear brands.

Take the "new retail train"

At present, promoting the transformation and development of the circulation field and stimulating the vitality of business innovation have been upgraded to the national strategic level. The new retail represented by Tmall makes full use of the Internet to drive new retail changes, and enhances operational efficiency and release consumption potential through the integration of online, offline and logistics, and provides support for promoting supply-side structural reform and promoting economic growth.

In line with this trend, this year's autumn exhibition will open the e-commerce exhibition area for the first time, and the gathering of well-known e-commerce companies such as Alibaba, Jingdong, Netease Koala, Gome, and Vanke will undoubtedly become a highlight of the scene.

As a super platform covering more than 40 industries, more than 200 countries, a large number of high-quality overseas quality suppliers and more than 2 million stores online, Alibaba will organize overseas exhibitors such as Bangladesh, Israel, India and Thailand. To participate in the exhibition, highlighting the national culture and knitwear, sports outdoor, fashion outerwear, underwear and other products. While promoting overseas high-quality primary sources to China, it also allows overseas exhibitors to further understand the situation of the Chinese apparel market and develop sales in a targeted manner.

Jingdong, who hopes to introduce more and more outstanding design power to users, will come to the online and offline channels to explore the upstream and downstream of the knitting industry and create a more fashionable, young and international JD. Clothing, helping the Jingdong fashion industry sector upgrade.

Different from the large and comprehensive features of other platforms, NetEase koala goes deep into the supply chain, selects the most fashionable products, and more accurately serves the middle and high-end people, bringing users a new experience of fashion lifestyle. Therefore, it hopes to establish in-depth cooperation with well-known brands at home and abroad through the platform of Knitting Exhibition to meet the rising domestic market consumer demand, and at the same time help quality manufacturers to achieve transformation breakthroughs and brand enhancements, and have the opportunity to cross their borders. The "unicorn" enterprise on the e-commerce platform.

The first time to participate in this life is an Internet new retail e-commerce platform, which is based on O2O, one-stop service as the core, data cloud management marketing system as the fulcrum business model, providing consumers with quality goods and convenient services. It also provides diversified services such as brand display promotion and merchandise sales channels for brand merchants.

Pushing forward the functional development

With the rapid development of the knitting industry in recent years, its position in the textile industry in China is becoming more and more important. In terms of total fiber processing, it has now surpassed woven. In 2016, the proportion of domestic sales of knitted garments in China increased from 58% in 2012 to 67%. In the past ten years, with the rapid development of consumption-improved functional knitting products, it has become a key link in the knitting industry chain. Its transformation and promotion will undoubtedly determine the knitting industry in China to a large extent. The level of development.

Based on this, in order to explore and commend the functional knitting products with scientific and technological content and market prospects in the industry, promote the effective increase of enterprise R&D investment, and improve the conversion rate of production, study and research results. Since last year, China Knitting Industry Association has hosted the first session. The selection of functional knitting products has attracted wide attention from many textile upstream companies and apparel apparel brands.

After nearly five months of careful organization and preparation this year, with the active participation of industry and enterprises, the second China Knit Functional Product Selection Campaign has also progressed smoothly. A total of underwear and outdoor sports knitting functional products were received. The main products of the competition were 214. After reviewing the functions of the more than 100 enterprises selected for the initial evaluation, such as functional, market application prospects and functional testing indicators, 166 samples stood out.

Compared with last year, the quality of the products selected this year has been greatly improved. At this year's Knitting Exhibition, the 2nd China Knitting Functional Product Awards will announce 10 final best scientific and technological innovation awards, 10 best market application awards, 20 comfort product excellence awards, and excellent health care products. 5 awards, 5 outstanding protection product awards, 20 multi-functional product excellence awards, 4 Sorona fiber application awards and 92 finalists were awarded. The site will also promote and promote the “Functional Knitting Product Trends Release Zone” for the award-winning products.

Deducting the beautiful life of fashion knitting

In the three-day exhibition, in addition to the industry's aggressive and courageous pulse, there are also many events taking turns. Brands from Shenzhen Underwear, Zhejiang Brothel, Guangdong Zhangye, Guangdong Dalang and Datang Socks will bring their own T-stage show to the wonderful life of fashion knitting; "Knitting new technology, new product development" "Top fashion Five professional forums, such as “Trend Trend Forecasting”, “Transcrossing Strategic Cooperation, Advancing the Internet+” will gather authoritative industry experts at home and abroad to discuss hot topics such as new channel changes, fashion trends, new consumer demand and new technology applications.

In order to promote the trade exchange between exhibitors and professional visitors, and promote the cooperation between exhibitors and professional visitors, the organizers also arranged a number of “one-on-one business matching activities” to accurately connect enterprises and channels with commercial needs. Accurately promoted to core exhibitors, providing services to both parties quickly and efficiently. Currently, the companies that have confirmed participation include Barong International Group Co., Ltd., Dalian Bonded Zone Moda International Trade Co., Ltd., Jianxin (Hong Kong) Business Development Co., Ltd. Malang Fei (Shanghai) International Trade Co., Ltd., Jiangmen Yacheng Trading Co., Ltd., Hongdou International, Kailan (China) Brand Management Co., Ltd., Jiangsu Sumeda Light Textile International Trading Co., Ltd., etc.

It can be said that with the strength of the five exhibitions, both the exhibitors and the audience of the Knitting Exhibition will share the huge chain resources of the upstream and downstream industries. The exhibition not only provides a space for exhibitors to display image, exchange and cooperation, and expand development. More businesses will bring more business opportunities and become a new impetus for the overall development of the leading knitwear industry in the new era.

This industry feast, waiting in October, the curtain is about to open.

Editor in charge: Wang Zhen