ask me: popular patterns and new sizes

ask me: popular patterns and new sizes

Hello from the frosty north of Michigan, where temperatures dropped to a bone-chilling -29°F this morning! We're spending a few days with family, and it's almost S's 10th birthday tomorrow. Can you believe it? She's practically grown up alongside the company. I launched Oliver + S when she was just 2½, so maybe it's high time we celebrated a company milestone too—our first collection came out back in March 2008. That’s already seven years ago! Anyway, I thought it was about time for another edition of our "Ask Me" series. You've been sending in loads of great questions, so here are some answers for you. One reader asked, "Which patterns have surprised you in terms of their popularity—or lack thereof? And which ones have inspired incredible interpretations that completely changed your perspective on the original design?" To be honest, I don't always expect how well certain patterns will do. I’ve been particularly surprised by how well some of our simpler patterns have done. The Ice Cream Dress, Roller Skate Dress, and Playtime Dress have all been unexpectedly popular. I know some of you are looking for more complex patterns, but those are actually harder for us to sell. So, I aim to strike a balance between easy and challenging designs. The Fairy Tale Dress is loved by many, but it’s intimidating for newer sewers—it’s a big project, but rewarding. The School Days Jacket and Secret Agent Trenchcoat haven’t sold as well as I’d hoped, likely because they look complicated and have lots of pieces. Todd mentioned the Croquet Dress hasn’t caught on either—it’s cute, but something about it hasn’t resonated with our customers. Recently, I’ve been focusing on creating patterns that look adorable but are simpler to sew. Fewer pieces and less complexity can make them more approachable for beginners. While I'd love to work on the more elaborate designs some of you want, I also need to consider what will sell. Producing paper patterns isn’t cheap—we spend a lot on printing and warehousing to keep them in stock for a long time. On the other hand, predicting the success of our women’s patterns is easier. A dress with a fitted waist sells really well, but I feel it’s my duty as a designer to push boundaries and inspire new ways of thinking about fashion. In the coming months, I’ll share more about how I strive to create unique and interesting silhouettes. Honestly, I get bored with the same old fitted waist dresses. There are so many exciting ways to wear clothes and flatter a woman’s body! My goal is to introduce styles that encourage you to explore fresh looks. Even if it means sacrificing higher sales, I’m passionate about offering something different. Another reader asked if I plan to update older patterns for bigger kids. I’ve held off revisiting existing designs because I’m constantly brainstorming new ideas. However, we are considering releasing some older patterns in larger sizes. The Puppet Show Shorts and Sailboat Top would be good candidates. Grading and formatting patterns takes a lot of time, so I’ve been waiting until I can focus fully on the process. Someone else expressed interest in my design process. They wondered if there are any examples of how a design evolved during development, or if there were any "aha" moments when a detail or technique was added. I admit, I don’t document my process as much as I should. Most of the time, I’m working solo in the studio without stopping to take photos or scan sketches. Moving forward, I’ll try to be better about capturing these moments. Recently, I shared muslins and sketches from the Lisette collection on Instagram, but that process is different since I’m collaborating with others at Butterick. For Oliver + S and Liesl + Co., I’m a one-woman team, so I have more freedom to experiment. I’ll make sure to show you more behind-the-scenes content when our new patterns launch this spring! If you have any questions, feel free to email them to [insert email] and I’ll add them to my list. Wishing everyone warmth and creativity in your sewing adventures! Sincerely, [Your Name]

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