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Baleno brand leisure: fashion, leisure
"Baleno" is a brand that offers great value for money, and it has become very popular among consumers. The product line focuses on casual wear, with a strong emphasis on male, female, and unisex styles. It stays in line with current trends, offering fashion-forward and relaxed clothing options that appeal to a broad audience.
Baleno has gained widespread recognition across China and Southeast Asian markets, and is well-regarded by customers. The brand was acquired by "De Yongjia Group Co., Ltd." in 1996, after which it was rebranded and launched as "Baleno Group Ltd." Since then, Benny Road Group Limited has been actively developing the brand for over eleven years, witnessing significant growth.
Baleno has expanded rapidly, starting from major cities like Guangzhou, Hong Kong, Beijing, and Shanghai, and has now reached Taiwan, Wuhan, Changsha, and Heilongjiang. In addition, Baleno stores can also be found in Singapore and the Middle East. To further strengthen its market presence, the company has adopted a franchise model, significantly increasing its store network and profitability. This strategic expansion has helped the brand maintain its competitive edge and continue to grow in both domestic and international markets.
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Baleno brand leisure: fashion, leisure