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Baleno brand leisure: fashion, leisure
Baleno is a well-known brand that offers great value for money, combining style with affordability. It has gained widespread popularity, especially in the casual wear segment, with a product mix that includes male, female, and unisex styles. The brand stays on-trend, focusing on fashion and leisure, making it a favorite among young consumers. Baleno has established a strong presence across China and Southeast Asia, where it is widely recognized and trusted by customers.
The brand was acquired by De Yongjia Group Co., Ltd. in 1996, which rebranded and launched Baleno Group Ltd. Since then, Benny Road Group Limited has been actively developing the brand for over 11 years, witnessing significant growth. Initially based in Guangzhou, Hong Kong, Beijing, and Shanghai, Baleno has expanded its operations to cities like Taiwan, Wuhan, Changsha, and Heilongjiang. Its stores can also be found in Singapore and the Middle East, showcasing its growing international appeal.
To further strengthen its market position, Baleno has adopted a franchise model, significantly increasing its store network and profitability. This strategic move has allowed the brand to reach more consumers while maintaining consistent quality and brand identity. With a focus on innovation, customer satisfaction, and expanding its retail footprint, Baleno continues to evolve and remain a key player in the casual fashion industry.
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Baleno brand leisure: fashion, leisure