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Bosideng's 09/10 New Productive Shock Debuts Fashion Natural Dialogue
Recently, Bosideng held its highest-ever fashion conference titled "The Nightmare Pure Land • Fashion Lijiang" at the peak of the Jade Dragon Snow Mountain, located 5596 meters above sea level in Lijiang, Yunnan. Notable attendees included Gu Boping, Vice Chairman of the Yunnan Provincial Committee of the Chinese People's Political Consultative Conference, Guo Hua, Minister of the Lijiang Municipal Party Committee and Director of the Publicity Department of the Standing Committee, and Hui Jianlin, Deputy Secretary of the Changshu Municipal Party Committee and Mayor of Changshu.
During the event, Naxi Dongba priests and 50 Naxi youths collaborated with 100 renowned national models to showcase nine new product lines. The knee-length down jackets were the highlight of the winter collection for 2009, featuring designs that emphasized the waistline and the cinched skirts, setting the tone for the upcoming winter fashion trend.
Bosideng's 2009/2010 collection showcased a simple yet casual aesthetic, with a focus on natural hues, meticulous craftsmanship, and relaxed styling. The fabrics used were cutting-edge, including ultra-fine denier nylon, powder-coated materials, chicken feet print crepe, hidden polyester silk, metal fiber twill, and 350T nylon silk.
The joint initiative by Lijiang City and Changshu City drew nearly 1,000 attendees from the global fashion industry, prominent shopping malls, and major media outlets, who experienced the allure of Bosideng’s fashion. Their feedback highlighted the brand's stunning beauty and its deep cultural significance, infusing ancient charm into the historic city of Lijiang and the majestic snow-capped mountains.
Bosideng stands as the sole company in China's textile and apparel sector to have earned both the "World Famous Brand" and the "National Quality Award," symbolizing its continued leadership in transforming the downwear fashion landscape. From the "Fashion Year" in 2007 to the "Fenghua Perfect Match" in 2008, Bosideng has consistently driven the fashion revolution within China’s down industry. The 2009 launch further blended ecological beauty with modern fashion trends.
Additionally, Bosideng launched its nationwide marketing campaign titled “Dream Hyun 09? Fashion Dressup.†This initiative aims to elevate the downwear industry's fashion standards by introducing a range of classic, trendy, and leisure collections. Bosideng plans to shift consumer perceptions through innovative design, offering a fresh take on downwear fashion in 2009. Participating shopping malls and stores will host diverse events such as experiences, exhibitions, and promotions to engage consumers in the journey of embracing down fashion.
This event not only celebrated Bosideng’s achievements but also set the stage for the future of downwear fashion, positioning the brand as a global leader in style and innovation.
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