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柒 brand men's first "True Love Day"
As autumn arrives, bringing with it the season of harvest, it’s ironic how some things remain unfulfilled—like the love you’ve been nurturing. It’s not that fate or destiny hasn’t blessed you, but perhaps you’ve neglected to express what truly matters. Marriage is a conscious decision, yet every milestone, like an upcoming anniversary, can remind us how deeply we feel—or don't. Life shouldn't grow monotonous, especially for someone who has been a devoted partner and mother. She deserves surprises and moments of romance too. Don’t let busyness or shyness stand in the way of your happiness. Men, speak up boldly about your feelings!
The third Valentine's Day is on its way, celebrated on September 9th, which sounds like "a long time" in Chinese, symbolizing "eternal love." This day is gaining popularity as another meaningful occasion for celebrating true love alongside Western Valentine's Day and China’s traditional Qixi Festival. In 2009, the first "True Love Day" was introduced by the True Love Community, aiming to establish itself as a significant cultural event rooted online while promoting the idea of enduring affection.
This special day was created by a renowned menswear brand after 30 years of success. Each September 9th, they celebrate the concept of “having true love,†which includes witnessing, cherishing, and sustaining genuine affection. By launching this initiative, the brand has collaborated with platforms like NetEase to create a unique digital space centered around the values of true love. It’s designed specifically for Chinese men who seek deeper connections and personal growth.
As the organizer and chairman of the event, Hong Zhaozhe emphasizes that "true love" serves as both a personal motivator and a societal cornerstone. For individuals, it fuels progress; for communities, it fosters harmony. With this vision, the brand aims to make September 9th a national holiday dedicated to celebrating true love annually. Their goal is to inspire people to embrace their capacity for deep affection while raising broader social awareness about the importance of authentic relationships.
Let’s use this day to reflect on our commitments and strengthen the bonds we hold dear. True love isn’t just about grand gestures—it’s about consistent effort and honesty. Here’s to building a future where every relationship thrives under the banner of eternal devotion!
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柒 brand men's first "True Love Day"