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Force fruit children's clothing to become the only children's channel in Fujian children's clothing
On September 28, an important industry event for Fujian's children’s clothing sector took place in Fuzhou—the First Fujian Children’s Clothing Retail Development Forum. This significant event was jointly organized by Li Guo Children’s Wear, a top ten children’s wear brand in China, along with "Southeast Express" and "Fujian Children’s Channel." The forum was held at the Shangri-La Hotel in Fuzhou.
Simultaneously, during the forum, there was a special ceremony to honor Fujian Children’s Channel’s exclusive children’s clothing partner, Fruit Fruit Children’s Wear. Fujian Children’s Channel is the first provincial TV channel in Fujian specifically designed for children. With innovative concepts and engaging programming, it offers vibrant content for kids across the province and remains the most influential children’s channel in the region. In August 2009, after fierce competition among numerous renowned children’s wear brands across China, KEDA stood out as the sole designated children’s wear brand for Fujian Children’s Channel.
According to Xu Liyang from Fujian Branch, Force Children’s Wear is a modern, large-scale enterprise specializing in children’s wear. Each year, they develop over 2,000 new models, exporting their products to countries like Japan, South Korea, Russia, the UK, and more than 10 others. As a result, Force Fruit Children’s Wear has received numerous accolades, including “China’s Top Ten Children’s Wear Brands,†“2006 China Fashion Brand Style Award†(the only finalist in the children’s wear category), “Top 100 Garment Enterprises in Guangdong,†and “China’s Famous Brand Children’s Wear.â€
Since opening its first store in Fujian in 2006, Force Children’s Wear has expanded to over 10 locations across Fuzhou, Xiamen, Quanzhou, Nanping, Longyan, Putian, and other areas. This expansion marked the initial phase of creating a unified brand image across the region. Following its designation as the exclusive children’s wear brand for Fujian Children’s Channel, Force Children’s Wear launched extensive advertising campaigns on the channel, significantly boosting brand recognition and reigniting interest in the children’s wear market in Fujian.
The children’s wear industry in Fujian is still in its early stages, lacking a dominant leading brand. To address this, Force Fruit Children’s Wear took the initiative by hosting the "First Fujian Children’s Wear Retail Development Forum," aiming to share successful retail models and experiences with industry peers. This effort seeks to promote the healthy growth of the children’s wear retail sector in Fujian. The forum began at 2:00 PM on September 28 in the Gulangyu Chamber of the Shangri-La Hotel in Fuzhou.
It was also announced that alongside the forum, a flagship store for Fruitful Children’s Wear would open in Fuzhou. The grand opening ceremony for this flagship store took place on the morning of September 28 on the 5th floor of Dongshengqunsheng Mall. Additionally, the Force 2010 Summer collection orders were placed during the current forum.